Winning customers is to win the market - corrugated cardboard (on)

Marketing Strategy ·Preface How to formulate an ideal corrugated cardboard packaging strategy, which packaging manufacturers can use to better adapt to the needs of different customers, and how to manage production costs are closely linked. In fact, a good strategy requires a thorough understanding of the customer's needs, although the latter is more sensitive to the price offered by the supplier. Therefore, what we are going to talk about will be general and there is no all-round answer. If you want to further analyze, you must study different situations and obtain corresponding answers. The following content is to determine the content of several major areas to help companies develop an effective cardboard packaging marketing strategy.
· Market Research The first thing to formulate a marketing strategy is market research. Because each client company of a carton company has its own selection criteria based on its own production equipment, characteristics, and development strategy.
· Reaction speed The reaction speed refers to the time of replying to a customer inquiry, the time of providing the sample, the delivery deadline, and the speed of telephone consultation.
Consultation Today's suppliers should also be the driving force for customer promotions, and they are providers of a large amount of information that can provide constructive and effective advice to customers.
· Some technical requirements that meet the psychology of purchasing can be effectively solved, while other psychological requirements are more subtle, and each company should take appropriate measures to meet such needs.
SONCAS Mode The following is a model of the procurement standard. Of course, when the customer's procurement criteria have not been determined, the supplier must comply with the customer's internal management level and proceed in the order that the customer wishes.
If we take buying a car as an example:
• Some people buy a car as a prerequisite for the friendliness of the salesperson.
· Others only buy FERRARI cars for the glare. Here we meet with pride. Some people buy German Volkswagen's latest models: This kind of customer is looking for novelty. Others want to buy horsepower and comfortable cars. It's comfortable. Some people buy a car. The first condition is that they are cheap. They care about the price. Some people only buy models that are proven to have excellent performance. The customer needs safety. Therefore, the supplier must have corresponding identification means to understand the customer’s The "operational mode" is so that the corresponding product can be recommended to him based on the "sensitive point" of the customer.
How to do it to meet the needs of customers First of all, we have to determine what means can make the packaging can better meet the different needs of customers.
Corrugated cardboard packaging offers a wide range of choices: the choice of raw materials, the use of production processes and the design of packaging. It is important to give the package itself a certain level of good performance so that it has sufficient performance support when it arrives at its destination. In order to provide customers with the best choice of packaging, sales staff should be as far as possible to understand the relevant information, as well as the relevant conditions of the carton use environment.
Therefore, the salesperson can proceed in the following way:
· The relevant characteristics of the product to be packaged must first determine the packaging requirements for the product:
- Types of products to be packed - characteristics of empty containers before packaging (pallet specifications, storage, labeling, etc.)
- Requirements for use on packaging production lines - Storage methods after product packing - Use and transportation methods of loading and unloading equipment - Customer's internal logistics management methods and user's special requirements (See attached figures 1 and 2)

Based on this information, we also need to add the factor that customers can accept for packaging production costs.
In addition to a thorough understanding of the product's operating environment, the salesperson should also understand the various conditions and constraints that the carton may encounter from leaving the carton plant until it reaches the end user. This is the environmental factor we often say.
These factors are more representative than "natural factors." Since we have identified these environmental factors as external sources of influence on the performance of packaging, we can sum it up as follows:
- Humidity - Temperature - Pallet Stacking - Packing adjustments before packing - Stacking time of carton slices - Product transport effects • Constraints The carton will come from the carton plant to the end user. The carton or carton will meet three The main constraints will directly affect its remaining performance. These constraints are:
1. The storage time of the carton or carton sheet 2. The action of packing at the customer's place and the adjustment of the packing production line 3. The various actions in the whole wholesale and retail process should say that the second of these cartons is for the carton. Corrugated is the most devastating because of the pressure that the carton is subjected to when it is sealed up in the packing line.

• Storage conditions General storage rules are based on the characteristics of cardboard packaging. Considering the tendency of paperboard change, carton sheets should be stored in a flat manner and not stacked side by side.