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Nintendo's newly announced LABO has become the darling of the topic of the past few days. The movement is called the tsunami effect, and the players have also played the cardboard and the "hard box" players. Nowadays, the topic is gradually calming down. It is time for us to calm down and explore. This is just a LAB "plug-in package" LABO. Why is it so attractive?
Of course, there is an external reason in the Internet age that an interesting idea can be used in social media communication, but on the other hand, LABO itself has its own beauty. It is very close to the concept of entertainment robots , but it fills in the short-term pits in this field - industry barriers, technical relationships, cost constraints and positioning conflicts, all of which are filled with technology, creativity and skill. Bypass.
â– Cross-border wall
In modern society based on science and technology support and financial system, although information circulation has already been very convenient, different social businesses are more “interlaced than mountains†than historical ones. It is very difficult to “take all the wayâ€.
Take the game industry as an example, it is divided into two different areas of software and hardware. Most companies only specialize in one. Everyone in the software field is very familiar with them, such as KONAMI, Capcom, etc., and their masterpieces are mostly ridiculous. In addition to several self-supporting platforms and self-directed dad-like characters such as Nintendo, Sony, and Microsoft, Konami and Capcom have been able to "Dyeing" hardware is big. For example, Capcom's "Iron Ride" has a complete hardware frame, and it is just a large handle, which belongs to the controller hardware of a subordinate system.
Even if it’s just a “controllerâ€, there are various things that are not easy to do.
There are also many other players in the game industry who want to compete for the "soft and hard" throne, but the cost of talent generated is doubled, and there are many complicated variables, forming a super high comprehensive difficulty. For example, Bandai's Magic Swan and SNK's NGP have tried to be more advanced than the aforementioned Capcom controller level. Finally, they have to retreat to be a quiet software factory. The difficulty of achieving "soft and hard" is evident.
This time, LABO is not only "soft and hard" like Nintendo's usual - the last Phenomenon-related phenomenon-level work "Bao Ke Meng GO" is also doing this, specifically equipped with the wearable device Pokemon Go Plus. This time, I went further and jumped out of the circle of traditional video games, through the layer of LCD screens, and the "entertainment robots" that were quite different from the space of the video games. The LABO actually It is infinitely close to today's emerging popular robotics entertainment products.
The second "Sorcerer" is also a high-end entertainment robot that just appeared in the past few days.
If you think of the effect, if this is a food business, but McDonald's has no chicken wings on the menu, it will make a fried chicken wings. At most, it will scare people and jump, and then read the KFC next door. But if McDonald's suddenly launched a single soldier combat ration, then it would be a good thing to be able to overcome the gap between the two.
â– Technical game
One of the important elements of the gap is the battle between fish and bear paw under the constraints of objective technical conditions.
For example, everyone knows that it is not difficult, or at least feasible, to let the car smash in the real world. But if you want to let the ship drift, you can only be a sci-fi blockbuster "Super Battleship", which is completely impossible in reality. Conversely, it is impossible to put the thousands of tons of weight on the ship in the car.
Because these two are different vehicles that are designed according to different technologies, they are different in color, either sensitive or highly maneuverable, or blood thick and pressure-resistant, often only one. Maybe there will be new technology support in the future, which can solve some problems today, but at least, it is not now. This technical "impossible" or "short-term impossibility" exists objectively in both the entertainment robot and the video game, and is recognized by practitioners and players, and is also the reason for the natural formation of differentiation between industries.
In the field of entertainment robots, there is a big match with Nintendo in the game industry "dominant world" tonnage, almost redefining the concept of entertainment robots, it is the big devil in the toy field - Lego. In 2013, LEGO launched the Mindstorms EV3, the third generation of its intelligent robot series. The power of the function is completely worthy of the “all-powerful†description. It is equivalent to the real version of "My World". The second solution is now a pediatrics, a combination of deformation, firing, and even somatosensory manipulation or industrial assembly lines. Only you can't think of it. It is not a problem to play ten or ten years.
Worship mortals in the face of EV3's horrible creativity
In addition to the huge plastic parts team of the building empire, the core processor of the Lego robot is the "IMBA" in the field of entertainment robots even today. Here are some configuration parameters: EV3 microcomputer configuration ARM 9 processor, 16MB flash memory, 64MB memory, mini SD-32G memory, Bluetooth, wireless support, with speaker, 3-color 6-button interface, HD black and white screen, up to 1000 per second The sampling rate can be connected to Apple and Android, etc. - this configuration is even enough for the software to use it as a Game Boy, directly in a Tetris.
High-grade atmosphere of the noble son
However, a small partner familiar with the hardware may have discovered that due to the limitations of entertainment robots, such as lower accuracy and slower feedback speed, as a computer-like device, its configuration is not exaggerated - although already It is one of the industry's standards, but the actual price of the individual is only around 1,000 to 2,000 yuan, while the full price of the EV3 is in the range of 3,000 to 4,000.
Although in the subsequent development, the entertainment robot industry continues to have better configuration and richer support for processor updates, such as color touch screen, stereo, etc., but generally can not and does not need to run the video game of the last era. Generally, when more software function support is needed, the smartphone will be summoned to help out – guessing, if there is no accident, even if LEGO launches the next generation EV4, its central processing unit will not be able to achieve the smooth running of PS3 games.
Taking the phone as a handle or auxiliary software function is also an industry standard for entertainment robots.
Now, Nintendo has taken out its latest generation of consoles as a processor for entertainment robots, completely smashing the "impossible" of traditional views. For the mid-end entertainment robot market, which is a thousand yuan, the company generally does not have the entertainment software development capabilities of the game company, let alone the game company like "Earth dominates" Nintendo - this is not the case with airfreight. It is simply the temperament of carrying a cake with a folding engine.
â– Cost vortex
In the field of entertainment robots, since most of the positioning users are teenagers, they are generally built according to the relevant standards of toys. The materials used more are naturally plastics of composite materials. Like the Gundam and Transformers , the excellence of all aspects has already passed the test of history. However, the molding technology of toy plastics is a large-scale mold injection. The products supported by this mold technology are generally more than 100,000, otherwise it is difficult to balance the high initial investment.
Entertainment robots want a variety of high-quality physical properties, always at a price
Although the plastic material has been able to balance the mass production to an extremely low unit price compared to the earlier metal materials, its basic cost is still inevitable at a certain level due to industrial influences such as design, production cycle and raw material price. Take the Xiaomi brand, the king of low-priced Chinese goods, as an example. Even if it is always magical to get the extremely cheap millet, the reference to the Lego EV3 rice rabbit robot still costs 499 yuan.
In addition, in addition to the processing cost of plastic materials, the cost of research and development and production itself as an organic material is not low. For example, Lego bricks seem to be normal, but they have extremely strong performance. They are consistent with the standard of “Let the children be beaten safely†when they produced FC. They can withstand 10,000 times of assembly wear and meet non-toxic standards. It is another reference standard in the industry and appears in the product conference venues of countless large and small companies.
Such a powerful material, the formula is naturally also a trade secret, Lego uses its own and quantitative ingredients when looking for a manufacturer, even if the reverse engineering is incomparably advanced in China, it has not been thoroughly understood, even if it looks like 12 points close The original domestic parts, the hand, life, environmental protection and many other indicators are still to be down. Therefore, I want to make the shape of the robot good enough, and a penny is still a piece of goods.
Lego's plastic parts are so powerful that they can be used to make real-sized cars. This is no longer a "toy"...
So is it true that entertainment robots have to use plastic? It is not. Many geek players, especially hardware circuit board masters, are often used with cheaper materials to help them complete the robot structure because of the threshold of the injection mold. That is the "radiation 4" specialty - garbage.
This set of grassroots robot Wangchai series is very popular in China, and the style of painting is obviously very lively.
Waste materials cover a wide range, from plastic bottles to popsicle sticks, from wire to rags, which can be said to be zero cost. However, the robots that come out in this way are mostly unstoppable towards the punk wasteland style...only the extremely small DIY fun, although very fun, but too grounded, like a product of two worlds, naturally as a mass production commodity The sale is not very likely.
Of course, there are also papers, boxes, and children that are used in the garbage.
All in all, the general consensus in the entertainment robot industry is that a plastic case with a circuit board should be sold at a price of 100 yuan to maintain it, and the higher the quality requirements, the more coins the plastics burn.
Similar cost constraints have also occurred in the concept of “sense†in the gaming industry. For example, the aforementioned "iron ride", its luxurious somatosensory equipment requires nearly 20,000 yen (about 1,200 yuan) as a "luxury handle" is really far from the high end. The Kinect, which debuted, even though it was already quite streamlined and cheap, but its host binding price still reached 100 US dollars (about 600 yuan), still maintaining the impression of the sense of luxury.
And Nintendo faced such a world, and unexpectedly, silently - a printed corrugated box. This answer seems so simple, there must be a myriad of product designers slamming out "I didn't think of it." Compared with plastics, the cost of corrugated paper naturally has a decimal point difference. Instead of tossing on the layout of plastic materials, it is like a wave of horses. It is a price of 100 yuan for your robot structural parts. But you can send it in white, it is white!
LABO's two bags, priced at 6,980 yen and 7,980 yen, 7980 yen is about 471 yuan, which is cheaper than the rice rabbit mentioned above, "the king of low prices" - despite the quality of cardboard Life expectancy is not as good as traditional materials, but the difficulty of copying and counterfeiting of LABO design is also reduced. More, it may lead to the player's spontaneous UGC content and communication. There have been many examples in the hot topic of the previous two days.
Pancake stalls can also be a high-end atmosphere
â– Positioning differences
Although LABO looks very epoch-making, it is not a castle in the air. Nintendo has never given up on hardware and peripherals since the FC era. In addition to strength gloves, V-BOY, etc. has become the tears of the times, as well as the former Nintendo ROB of LABO.
This originally failed peripheral has also appeared in "Nintendo Big Fight X"
Nintendo is not completely inexperienced in the field of entertainment robots, so today's LABO has not been unexpectedly born in the technical blood. LABO is not deliberately unconventional, and even targeted the original industry default positioning differences.
Traditional entertainment robots, due to various limitations of completion, product positioning is difficult to balance the "rich" and "high quality" balance, often the design tree is a choice of two. For example, the high-end "sound dog" mentioned above is an absolutely high-quality simulated mechanical dog. The whole appearance is an "actuator" to express the reaction of a real puppy, but there is no other function. ——Yes, you can’t ask for it to have the function of continuously launching rubber bands, and fire-fighting is even worse!
The same positioning of the French NAO, the quality of the experience is very high, but the function is mainly selling the Meng category, can not roast chicken wings
So what is the “richness†represented by the Lego robot? Under the current technology, the entertainment robot wants to be rich enough, and the function module needs to be disassembled as much as possible to allow the player to reorganize itself. Therefore, the sensors (camera), controller (button), actuator (manipulator) and other modules of the robot are mostly independent. In addition, the positioning of the hardware design is different, and the functional responsibilities of each other are also difficult to change. The design of the physical form of the robot constitutes an invisible restriction.
The entertainment robot can be installed as a musical instrument, and it is also a perspective of the show function. The picture shows the EV3 assembled guitar.
For a highly integrated and detachable NS, this is not a big problem. For example, the handle of NS has both the function of the controller, the function of the sensor, and even the function of the actuator, the Trinity. Take the "dog" on the ground in the LABO advertisement as an example. It uses the touch screen of the NS body as the control end, and the two handles are inserted on the "dog". From the video, it seems to use the vibration function of the handle. To provide motion power, this is equivalent to refreshing the single modular concept of traditional entertainment robots, breaking the invisible limits.
My home's handle will run
And, with the support of Nintendo's powerful development capabilities, LABO has reason to believe that it can achieve richer game content, while based on a high-quality hardware foundation, and to ensure the quality of experience required for robotic toys. This makes its subsequent threats not to be underestimated. Even if some of the small partners have seen LABO's promo, they may not have been around, but some of the big players in the industry may have been doing their homework.
â– Conclusion
Use the game console to provide technical support, achieve considerable results at a very low cost, use hardware and software to match the high DIY features to break the "rich" and "quality" fish and bear's paw can not have the same limit, only from entertainment From the robot's point of view, Nintendo LABO is opening up a brand new market and culture with its own courage and creativity. It brings great appeal, and every player who is full of childlikeness is caught in the “Hellâ€.
Although after the trailer, we have to wait until April 20 to see the final actual presentation of LABO, but with the help of this attraction, even if LABO does not necessarily talk about “redefining the gameâ€, it may not be able to make Nintendo A step closer to the “domestic rule of the worldâ€, it has made the world a little more fun.
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