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publishing The printing industry is the “big family†of using paper. The printing and printing business is very good and has a great relationship with paper cost, which makes it very important to effectively use and save paper. Coupled with the impact of the current financial crisis, related companies need to optimize the use of paper. Below, the author takes the magazine publishing and printing as an example, and puts forward some thoughts and suggestions for the reference of the industry colleagues.
Design is the source of saving magazine paper
Our goal in design should be to maximize customer satisfaction while minimizing magazine paper costs.
1. The choice of magazine paper grade
(1) Magazine paper grade should match the magazine content
For example, magazines with serious content should use no paper; magazines with lively and fashionable content should use brighter paper. Another example is the art magazine. Movies and drama magazines require strong visual impact. They should use brighter papers. Calligraphy and Chinese painting magazines should be elegant. They should use offset paper, light coated paper, matt coated paper, etc. Paper.
(2) Magazine paper grade should be suitable for its distribution area and reader characteristics
1 The consumption levels of publications in various regions of China are inconsistent, so magazines should use paper of different grades.
2 From the perspective of suitable readers, magazines for high-income readers can use high-grade papers, but they can not afford to be “luxuryâ€. For the magazines of rural readers, it is necessary to save paper in the selection of papers. Paper.
3 For magazines issued overseas, low-quantity paper such as dictionary paper can be used.
(3) Magazine paper grades should be adapted to the needs of different periods
In the initial period when the magazine's popularity and reputation are low, it is necessary to select better paper to attract the reader's attention (of course, first of all have appropriate content), in order to gradually maintain a relatively fixed readership, forming a brand effect. After that, you can consider the cost savings in terms of paper and binding methods.
(4) The magazine paper grade should be suitable for its information expression
Paper-based magazines can roughly divide the expressions of information into text and mesh images. Magazines with mesh images, especially large-area flat or solid images, whether monochrome or multi-color, require the surface of the paper to be firm, smooth, without powder and lint; The magazine's requirements for paper can be reduced.
2. Magazine design
The magazine design should still follow the following principles: First, to meet the needs of the magazine content, and second, to have better print binding suitability. Specifically, the general product can use the existing size and the original paper. Some publishing companies calculate the specific size of the existing original paper in the market according to different opening numbers and binding methods, which are recommended for designers to refer to and are worth promoting. If you need a creative new size, you need to design the best solution.
3. Magazine total page number design
The author's suggestion and appeal to magazines produced using rotary presses should be designed to be printed as much as possible.
Select paper to focus on its printing and binding suitability
After the design of the grade, opening, and total printing of the magazine paper is determined, it is necessary to select the specific type of paper. In addition to design requirements, it is also necessary to meet the printing and binding processing requirements to reduce paper waste caused by poor printing and binding, affecting smooth production or reducing product quality.
Strict control of cost in paper use
1. Reasonable relationship should be determined between magazines, paper mills and printing companies.
1 The magazine's responsibility is to design and determine the paper size, texture, quantity, dosage, quality standards, etc., and to inspect and supervise the implementation of the printing enterprise, without having to be sandwiched between the printing company and the paper mill, to handle complex papers that require professional knowledge to process. Disputes.
2 The printing company is responsible for purchasing and inspecting the magazine paper according to the regulations of the magazine, and working with the paper mill to deal with various problems that occur during the use of the paper. Regarding the problems in the quality and printability of the paper used, the printing company is realistically feeding back to the paper mill to promote the improvement and improvement of the paper mill.
3 Paper mills should listen carefully to the opinions of printing companies and continuously improve the quality of paper products. If there is any problem with the quality of the paper, the paper mill should solve it as quickly as possible, and will not delay the production of the magazine, and will not increase the cost of the printing company. Solving the problem by compensating for losses is by no means a long-term and fundamental one. The best policy is to improve the quality of paper through the efforts of all parties.
The above is the relationship model between magazines, printing companies and paper mills. Now the government adjusts the VAT rate of some printed products, including magazines. One of the prerequisites is that the paper used in this part of the products should be purchased by the printing company. This is in line with the law of production and management, and all parties should actively implement it.
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