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Nowadays, the treasures in love in the city have become the most popular family, and the couple gift shop has also emerged. In the most prosperous Chunxi Road in Chengdu, a warm and romantic couple gift shop has attracted people's attention.
Creativity: labeling goods with love "tags"
A fascinating love magic bean, two porcelain cup sets that can spell a heart, a pair of crystal crystal couple pendants, two T-shirts with mutual echo patterns and sweet words... less than ten square meters in this house In the small shop, from household items, fashion accessories to toy puppets, each item is affixed with a couple "tag", crowned with the "nominal" of love, and the customers who come to buy are mostly young couples.
Here, although every item is an ordinary item in life, it has its special meaning, revealing the love and affection of love, making people feel warm. They will recommend according to different customers and different needs. “Customers are like friends, we sell not only goods, but also feelings.†The owner Zhu Nansong proudly tells his business experience. “Most of the time, I am the most loyal listener and emotional staff of the customer.â€
Strategy: Find the right location, small profits but quick turnover
At present, the special couple gift shop is not a lot in Chengdu, and has a certain market space. However, because the products operated by this specialty store are special, the target objects are mostly young couples, so it is very important to locate the position.
Zhu Nansong said that it was also inadvertently exposed to this line. Before the store opened, he did a market survey for half a year, and the positioning is very clear, that is, young people-oriented, specializing in couples gifts. But "selecting the store is the most important positioning. As part of the fact that a good store has been successful 60%, we are taking a fancy to the characteristics of the large traffic and younger people in Chunxi Road. This small store officially opened in April this year, in just a few Months of time have been famous in Chunxi Road.
“The gift is not only beautiful, but also practical. It is precisely this point. The best-selling household items in the store range from toothbrush hanging, roll paper to toothpick box. Small profits but quick turnover is my magic weapon. The repeat customers are not afraid of no business."
Management: creativity is the key
Less than half a year after opening the store, Zhu Nansong has already managed the store in a different way. Every holiday, the small store is crowded with water. Creative and novel is a feature of couples' gifts, so the “selling goods†are also everywhere. It became the most important work of Zhu Nansong. "The majority of the goods come from Beijing, Guangdong, Zhejiang and other regions. The goods are complete and the novelty has become our biggest selling point. Take the Qixi Festival, the business in the store is very good."
At present, the store's monthly profit is more than 3,000 yuan, is expected to be rewarded in 7 or 8 months. Zhu Nansong finally did not forget to introduce his own business magic: "Don't rely too much on joining this way, The rigid business is only a 'dead road'. When you are just starting out, joining is a good way, but your own creativity is the important pillar that the store can 'live'."
Investment trick
The first measure: select shops to choose a block with a large flow of people, such as around the school, near the theater and the bustling business district are ideal locations for shops.
The second measure: deep digging products, couples, gifts, novels, unique and creative, to find new selling points and new products to attract customers' attention.
The third measure: reasonable price according to different locations, different levels of consumers, should be reasonably configured with the corresponding grades and price of goods, cheap and expensive and reasonable mix.
Investment cost
1. Several large brand chain stores, the franchise fee is generally between 1 and 20,000 depending on the size of the store.
2. The initial purchase capital needs 1 to 30,000.
3. The store area is 10-20 square meters, and the rent varies according to the location.
Creativity: labeling goods with love "tags"
A fascinating love magic bean, two porcelain cup sets that can spell a heart, a pair of crystal crystal couple pendants, two T-shirts with mutual echo patterns and sweet words... less than ten square meters in this house In the small shop, from household items, fashion accessories to toy puppets, each item is affixed with a couple "tag", crowned with the "nominal" of love, and the customers who come to buy are mostly young couples.
Here, although every item is an ordinary item in life, it has its special meaning, revealing the love and affection of love, making people feel warm. They will recommend according to different customers and different needs. “Customers are like friends, we sell not only goods, but also feelings.†The owner Zhu Nansong proudly tells his business experience. “Most of the time, I am the most loyal listener and emotional staff of the customer.â€
Strategy: Find the right location, small profits but quick turnover
At present, the special couple gift shop is not a lot in Chengdu, and has a certain market space. However, because the products operated by this specialty store are special, the target objects are mostly young couples, so it is very important to locate the position.
Zhu Nansong said that it was also inadvertently exposed to this line. Before the store opened, he did a market survey for half a year, and the positioning is very clear, that is, young people-oriented, specializing in couples gifts. But "selecting the store is the most important positioning. As part of the fact that a good store has been successful 60%, we are taking a fancy to the characteristics of the large traffic and younger people in Chunxi Road. This small store officially opened in April this year, in just a few Months of time have been famous in Chunxi Road.
“The gift is not only beautiful, but also practical. It is precisely this point. The best-selling household items in the store range from toothbrush hanging, roll paper to toothpick box. Small profits but quick turnover is my magic weapon. The repeat customers are not afraid of no business."
Management: creativity is the key
Less than half a year after opening the store, Zhu Nansong has already managed the store in a different way. Every holiday, the small store is crowded with water. Creative and novel is a feature of couples' gifts, so the “selling goods†are also everywhere. It became the most important work of Zhu Nansong. "The majority of the goods come from Beijing, Guangdong, Zhejiang and other regions. The goods are complete and the novelty has become our biggest selling point. Take the Qixi Festival, the business in the store is very good."
At present, the store's monthly profit is more than 3,000 yuan, is expected to be rewarded in 7 or 8 months. Zhu Nansong finally did not forget to introduce his own business magic: "Don't rely too much on joining this way, The rigid business is only a 'dead road'. When you are just starting out, joining is a good way, but your own creativity is the important pillar that the store can 'live'."
Investment trick
The first measure: select shops to choose a block with a large flow of people, such as around the school, near the theater and the bustling business district are ideal locations for shops.
The second measure: deep digging products, couples, gifts, novels, unique and creative, to find new selling points and new products to attract customers' attention.
The third measure: reasonable price according to different locations, different levels of consumers, should be reasonably configured with the corresponding grades and price of goods, cheap and expensive and reasonable mix.
Investment cost
1. Several large brand chain stores, the franchise fee is generally between 1 and 20,000 depending on the size of the store.
2. The initial purchase capital needs 1 to 30,000.
3. The store area is 10-20 square meters, and the rent varies according to the location.
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