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At present, the whole house customization represented by Sophia has become the mainstream trend of the home industry. Regardless of whether it used to be a wooden door, a floor, a wardrobe, or a cabinet, it gradually moved toward the whole house. With the demand for individuality and the cost of time for contemporary young people, the whole assembly has quietly moved to a new guise.
Too old-fashioned, old-fashioned, and monotonous colors have long been unable to satisfy contemporary young people. Custom-made furniture is very popular among young people because of the better use of space and more choices in color style. Sophia seized this opportunity early, laid out in advance, from the Sophia wardrobe to Sophia custom furniture, the introduction of the French Simi cabinet, and Huahe jointly established a new wooden door brand, gradually completed the perfect transformation of the whole house customization, becoming a custom furniture industry Leading the brand. " Sofia Wardrobe + Smy Cabinet + Milano Wooden Door + Home Furnishings" is Sophia's current overall product structure. Nowadays, the whole assembly is also a trend, and it has become the target of many innovative innovations in the whole house.
Whole house customization represented by Sophia has become a mainstream trend
The whole house customization is unstoppable, and the overall home will become the mainstream trend in the future. The industry has divided the development of the custom industry into four stages: the first is the tailor-made stage, which is the traditional custom cabinets and wardrobes. At present, most of the customized enterprises are at this stage; the second is the product diversification stage, including Customization of all-roof furniture and partial ceiling wall decoration customization, many large brands have begun to enter this stage, which will be the main direction of custom enterprise development in the next two or three years; the third stage is the stage of soft and hard application. On the basis of custom-made roof furniture, the soft decorations such as curtains and lightings are integrated into the concept of the whole home. Now people are trying. The fourth stage is the intelligent integrated home stage, which not only puts the living room, study room and bedroom. When all the space is accommodated, it is also integrated into the smart home; the fifth stage is to add hard clothing to the whole house customization and smart home. This part of the hard work refers to the laying of infrastructure such as water, electricity, floor and wall.
The product is fundamental, designed to unlock the beauty of customization
The industry believes that to truly achieve the overall home, providing one-stop service, the best way is to integrate, cooperate and acquire. In the future, the customized enterprise should be based on the professional customization of panel furniture, continuously integrate all products and resources, and provide solutions for the final whole house configuration to consumers. Of course, design integration and logistics integration will be done in the future.
In addition, design is the vitality of customized products, which is determined by the characteristics of customized products. More and more custom brands regard design as the core of enterprise development, and constantly innovate in the appearance and function of products. Of course, this design does not only refer to the appearance. For the custom industry known for its function and practicality, it is extremely important to make full use of space and the scientific nature of the internal storage system. This is also the advantage that Sofia has always had. Sophia has many years of experience in the field of plates, and has trained a large number of senior designers, have their own unique understanding of space utilization, the average storage increased by about 30% than the average design.
In fact, design is the soul of customization, regardless of function or appearance, consumers need designers to design for them. In the future, both the design and function development of custom homes are indispensable. Sofia has four production bases in China with strong production capacity. As long as the designer is reasonably planned, the production center can be produced at the fastest speed. Together with the big data application, the logistics cost will be greatly reduced and the logistics speed will be greatly improved.
Linkage and linkage , integrated marketing is highly respected
Regardless of last year or this year, from the promotion of Sofia's activities, the overall promotion of Sophia wardrobe and Smy cabinet, Milano wooden door has become the similarity of each event theme. For example, buy Sophia's whole house custom products to send Simi cabinets, send Milano wooden doors, home furnishings, etc., with cabinets to drive cabinets and wooden doors. This one-stop shopping saves users' time, saves time and effort, and on the other hand increases the visibility of the linked brands.
Integrated marketing, as a relatively common marketing method, is not only beneficial to enterprises but also to users. Enterprises have gained more brand awareness, and users have gained more benefits. Why not? For example, Sofia ’s “Love at 5-20 for Home†campaign, which was first launched in Beijing , is calculated at 5 20 yuan/flat (building area). For example, for a floor area of Beijing has 100 square meters of housing owners, bedroom, living room, kitchen the whole package, the whole house custom actually only about 52,000 yuan! So using this package will solve the decoration problem in one stop, truly saving time, effort and money!
Industry trend: the whole installation will become a new home outlet
From tailor-made cabinets to whole-house customization, this means a horizontal expansion of the product line for the custom enterprise. If you want to integrate the soft-packed products into the whole home, or extend to the whole house, the product line will be extended indefinitely. It is the next step in the development of customized industries, and at the same time puts forward higher requirements for customized enterprises. For Sofia, Simi cabinets were introduced in 2014. In the last two years, the brand of Milan Namumen has been made, and at the same time, household items are constantly being added, so Sofia has already had certain experience in horizontal expansion. The French Simi cabinets introduced by Sophia are also big brands, and they complement each other with Sophia. Together with the stylish and unique Milano wooden doors, the whole house customization has been upgraded to a new level!
As people's life becomes faster, the simplification and convenience mode will be more and more favored. More and more owners are eager for one-stop service when they are decorating, and they can modularize and integrate the entire home decoration. And to avoid the troubles after the renovation, and the whole house is ready to bring the gospel to people's lives. The whole house is decorated by modules to unify the ceiling and wall of the home decoration, home and accessories, and to “zero and complete†one by one, giving a set of fast, environmentally friendly, efficient and healthy high quality home improvement solutions. The plan, and give the perfect decoration plan and restore the real scene, to achieve the WYSIWYG renovation results of the urgent needs of consumers.
The advantages of the whole house is that the decoration is fast, the style is changeable, anti-corrosion, moisture-proof, fireproof and soundproof, the decoration cost is saved, the maintenance is convenient, and the intimate service tracking is provided. With the above magic weapon, the whole house customization is urgently needed to break through. A revolutionary turn.
For the whole house, Sophia will make a choice, but it is not known. However, from the perspective of Sofia's practice, even if it goes to this custodial, it will choose a relatively well-known or credible downstream partner, and even integration with the downstream itself is not necessarily done.
Editor in charge: Liu Bing
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