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Georgi Kravchenko, general manager of the "Children's World" company group, commented on the development of the children's goods industry in 2010 that the children's goods market grew by 13% in 2010.
Experts pointed out that Russia's children's commodity market is developing rapidly and has great potential for further growth. Russia ’s per capita consumption expenditures, which are still significantly lower than those in Eastern and Western European countries, can prove the prospects of this market.
According to the assessment of the company "Children's Big World", in 2010, 79% of the children's goods market with a trade volume of 376 billion rubles was organized retail, but the degree of integration was very low. Four large businesses accounted for about 40% of sales, of which "Children's World" accounted for 21.5%, "Healthy Baby" accounted for 6.9%, "Children" accounted for 6.9%, and "Boats" accounted for 4.6%.
According to the prediction of the President of the Children ’s Commodity Industry Association, the children ’s commodity market is expected to overcome the crisis in 2011. Toy sales may increase by 25%. Of course, most of the higher profits are from foreign manufacturers. In Russian stores, nearly two-thirds of children's products are made in China. Another 22% of children ’s products are imported from Europe, while Russian manufacturers account for only 12%. Even franchise chains are reluctant to develop domestically produced children's products. The main reason is that most Russian products are of low quality, single varieties, and backward production technology.
Russian companies that have successfully achieved technological breakthroughs have limited development due to their low visibility in the market. Experts believe that the way to solve this problem is to create a children's goods industry exhibition venue in Russia, which will help promote Russian brands to the domestic and foreign markets.
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