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At present, the world economy is still in a period of deep adjustment, but the export of baby products is still growing. Among them, the market performance of baby carriage enterprises is eye-catching. According to statistics, in 2017, the export volume of China's baby carriages was 3.755 billion US dollars, an increase of 15.4%. At the same time, the number of domestic baby products consumer groups is also growing rapidly. According to the National Bureau of Statistics, the number of children in the second year increased to 8.83 million in 2017, an increase of 1.62 million from 2016. The proportion of the two children in the total birth population reached 51.2%, an increase of 11 percentage points over 2016.
Nowadays, after 85 and 90, it is already the main consumer group of child-rearing families. The consumption concept and consumption demand of this group of people can be described as the development dividend of the baby products industry. For young parents who are inexperienced, new maternal and child species, as well as baby products incorporating new technology elements, will allow them to enjoy the experience of easy parenting, which is bound to be very popular.
CKE China Baby Show is the world's leading professional trade platform for baby products, positioning “internationalizationâ€, “high quality†and “all channelsâ€. The CKE China Baby Show is jointly organized by the China Toys and Baby Products Association and the Cologne Exhibition in Germany every October in Shanghai. It aims to help baby products brands and manufacturers to develop domestic and foreign trade markets, expand department stores, supermarkets, and mother-child chains. And provincial and municipal agents, buyers and so on.
CKE China Baby Show has great significance for baby products companies to expand domestic and international sales channels and enhance brand image in the following points:
First, CKE China Baby Show has the most complete display categories, including baby carriages, safety seats, cots, toiletries, feeding supplies, baby clothes and so on, covering all ages. At the same time, the launch of the cart area, riding area, scooter area, care area, IP authorized children's clothing area, etc., to provide more valuable cluster display opportunities for exhibiting baby products companies, one station to expand channels at home and abroad.
Second, CKE China Baby Show provides efficient and accurate docking services, and holds a special matchmaking meeting, which enables participating brand manufacturers and enterprises to accurately and efficiently match buyers. CKE China Baby Show Service Professional provides customized services for different types of enterprises and different types of channels, and organizes special procurement exchange meetings. Baby strollers, safety seats, supplies and food supplement specials, as well as supermarkets, maternal and child chains, large-scale e-commerce, self-media specials and other procurement exchanges, one-on-one negotiations, accurate matching, significant results.
Third, CKE China Baby Show exhibitors are mainly oriented to production-oriented enterprises and brands, and their buyers are high-level import and export traders, dealers and department stores, and chain dealers. Domestic buyers cover more than 500 cities in 31 provinces, municipalities and autonomous regions across the country, covering provincial and municipal agents, supermarkets, shopping centers, maternal and child chains, e-commerce platforms and online stores.
4. The CKE China Baby Show provides convenience for the majority of baby products companies to expand overseas channels. CKE China Baby Show was ahead of the Canton Fair. After understanding the different content of CKE China Baby Show, many buyers who participated in the Canton Fair put the first stop in China to Shanghai and participated in the CKE China Baby Show. More quality global buyers. According to the statistics of the entrance scans, in 2017, CKE China Baby Show was attended by 50,083 professional buyers at home and abroad, including 3,432 international buyers from 129 countries and regions.
5. Baby products companies participating in the CKE China Baby Show can share the unique resources of industry associations, expand channels and enhance brands.
Join a star supplier to get global business opportunities.
The association's unique star supplier is an endorsement of the identity of an excellent export-oriented enterprise. The association provides accurate overseas promotion services. Enterprises can gain the trust of global overseas channel buyers through “quality†certification and obtain more business opportunities;
Become a safety commitment brand, use good products to create a quality experience.
By participating in the brand self-discipline China, the company will let the society supervise and gain market recognition, show consumers the product quality and safety, enhance consumer confidence, and highlight the differentiation with other products, promote product sales and enhance the brand. Image and popularity;
The round table interconnected world can help the development of the enterprise channel market.
Many excellent distributors and retailers from all over the country, such as supermarkets, specialty stores and e-commerce, gathered at the exhibition. The round table helped manufacturers at home and abroad who want to quickly open up the domestic market and established a fast cooperation channel through roundtables. You can plan the sales layout of the Chinese market in a short period of time and improve the pace of strategic development of the company;
In the same period, the launch of new product trends was released.
The trend conference will promote the company to launch new and new products at the exhibition, so that many channels will see the product innovation trend in the next year, evaluate the sales potential, and greatly enhance the comprehensive evaluation of the sales potential of the new product market. An important reference for sales and marketing strategies to help companies quickly capture new products.
Feeding supplies, nursing baths, toilets, baths, baby clothes, shoes and hats, baby swimsuits, baby home textiles, baby products, safety products, baby toys, food, gifts, baby products, maternity clothes, Breast-feeding equipment, maternal and child care products such as maternal and child care, air purifying equipment, dining chairs, cribs and other household goods companies want to promote the brand, and get the same opportunities as their peers, please click CKE China Baby Show official website cn.china-kids- Expo.com, click on the home page "Enterprises to grab booths", apply for exhibitors, seize the dominant resources, and gain more business opportunities.
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