The new idea of ​​making money over the rest of the production capacity: from the "separation of the crate" to the "separation of production and sales"

The “box separation” mode of the carton industry originated in Dongguan and Shenzhen in the south. This model also promoted the rapid development of the carton industry in the late 1990s.

Development of the separation of crates

What is the "separation of the crate"? The simple explanation is that the two parts of the cardboard and the carton are distributed to different internal tissues, and the non-boxes of the plates are not made, and the cardboard is not made.

This model is based on the meticulous division of labor between the upstream and downstream processes of the industry, which enables an effective division of the two integral parts of cardboard and processed cartons.

Professional cardboard making, cardboard making, professional carton, each link is extremely effective in terms of production efficiency and cost control, and also enables the personalization, timeliness and convenience of the carton to be fully satisfied when serving the end user. It can be said that the two links of cardboard and carton work together to complement each other.

This formed a professional cardboard factory and a professional carton factory (three-level factory).

The development of this model for the paperboard industry, high production efficiency, business processes are very short, the cost and benefits are very well controlled, disguised to make the income stable and sustainable.

For the downstream carton factory, the elimination of the cardboard production process has reduced the investment threshold and enabled the low-cost entry into the industry. Because of the small scale, flexible service and timely delivery of such carton factories, they can quickly replicate and distribute them near the manufacturing plants, filling the diverse, timely and flexible production needs of manufacturing packaging.

In this case, no one can be separated from the board and the box. In addition, the transactions between the two are stable, and the business model is fixed. This model has been reasonably and stably existed for a long time, and is long. The triangle has also been promoted and implemented.

Dilemma of separation of crates

However, as the industry's own manufacturing and processing technology and the changes in client demand, the drawbacks of this model are slowly emerging.

1. Because the separation between processing links leads to an increase in physical distance, transportation costs are gradually increased.

2. With the improvement of the processing capacity and processing level of the paperboard factory, the capacity of a single factory is sharply increased, and the competition of cardboard is intensified. At the same time, the only way for the paperboard factory to rely on the carton factory in one direction is to go further on the narrow road. difficult.

3. The paperboard factory can't face the direct carton users. With the fierce competition, the operation is unstable, and the dependence on the downstream third-level factory is further strengthened.

4. In the 16 years since the beginning of the whole market change, the paperboard factory has changed from a passive supplier to a resource-controlled party. The price increase and price increase and supply limit have completely destroyed the situation of stable cooperation despite weak profits. The profit has increased rapidly and the relationship has completely broken down. This originally stable "board separation" model accumulated a burst of energy in just one and a half years from 2016-2017. In 2018, due to a number of factors affecting the market once again, the paperboard factory changed from the control of the cardboard resources to the weak side of the order resources.

The end of the 18-year period means that the “board separation” model has entered the historical archives and completed the historical mission of the industry!

The arrival of the integration of crates

The end of the era of "crate separation" means that the next direction is the integration of crates. The paperboard factory is free from the single cardboard model that is subject to people's expansion until the carton of all the business, completely complete the continuous manufacture of a single factory board, box, and stable operation.

As the original carton factory in the "separate box" mode, how can it go? It is difficult for the paperboard factory to increase the advantages of talents, space and capital in the carton business. The carton factory has no advantage in increasing the cardboard business. No more possibilities!

However, in the change of the integration of the pallets, how should the original paperboard factory and the carton factory be maximized, the cost is minimized, and the operation is long-term?

Separation of production and sales came into being

The new model of "separation of production and sales" came into being.

The “production and sales separation” model is a division of labor based on the business model, which is different from “board separation” based on the division of labor in the organization production mode. So where is the development scenario of the “separation of production and sales” model?

1. The division of labor between the paperboard factory and the third-grade factory under the condition of “separation of board and box”.

The paperboard factory has increased the business of carton processing. It specializes in processing the original orders of the third-level factory and gradually accumulates its own carton customers. It only needs to consciously and standardly avoid the existing cooperation three-level factory orders in the process of developing the carton customers. business. Because it is the original order of the third-level factory, the paperboard factory can accumulate the carton order business within 1-3 months.

As a three-level factory completely rid of the shackles of manufacturing, the ultimate ability to develop customer service customers, we must know that the boss of the original three-level factory is the innate business development ability of the salesman.

In this scenario, the cardboard factory will play a manufacturing and processing capacity, and the carton factory will be able to seize the order. Supporting each other and complementing each other, the original organizational structure remains independent, and no one is working for anyone. At the same time, in order to enable this “separation of production and sales” to stabilize operations and reduce friction, it is necessary to reorganize the organization under the loose and tight business model. There must be a new science based on single entity and united whole. Management tools and technology have become the key to success. The combination of online and offline management mode of cloud carton “2.5 factory group” is a relatively reasonable and effective way!

Cardboard factory transformed into "professional carton processing plant"

The third-level factory has been transformed into a "professional carton sales company"

Organization management adopts online and offline cloud carton "2.5 factory group"

The entire operation turned into a "separation of production and sales" mode

Second, the "production and sales separation" mode of the e-commerce packaging group under the network economy.

As a fast-rising paper box item for e-commerce packaging, there are still many problems in the current situation. The domestic e-commerce packaging channel is basically in the hands of Ali, Taobao, Tmall, 1688 and offline rookie procurement of the rookie, Jingdong, Netease, Suning, Vipshop, Yunji and other institutions.

In the demand for carton in these quantities, the organization basically adopts the bidding mode, and the online carton sales are in the hands of the coffee-grade e-commerce packaging, and the monthly sales volume of 5-15 million a month appears.

1. The institutional order is basically centralized production and distributed production. Such orders are ordered by one or several bids, but since the e-commerce warehouse is distributed nationwide, and a single individual carton factory is difficult to meet the supply needs of different regions, then this time is not the production of orders, The production did not take orders, and the realization of “separation of production and sales” was completed.

Because the profit margin of such orders is originally low, the quantity and the delivery requirements are high, the single party is basically the income of the service fee, and the producer basically uses the batch order production to increase the utilization rate of the equipment and the factory to amortize the factory. The fixed cost is disguised to achieve profitability, and the order itself does not directly generate profit income.

2. The owner of the coffee shop selling online. The coffee-level shops are basically multi-store operations and multi-regional warehouses. The production in different regions is guaranteed by the mode of direct factory and factory. This kind of operation is also a "separation of production and sales", but this "separation of production and sales" is based on closed operations within its own enterprise.

3. Small and medium-sized shop owners selling online. Because of operational factors, financial strength and other factors are basically in a single regional operation. However, they themselves have the need to develop and expand their business. Under the condition that the development needs and their own strengths are not matched, it is easy to implement the "separation of production and sales" mode effectively. The owner himself is responsible for the store operation and customer service, and the task of carton production and nationwide multi-regional warehouse and delivery is handed over to the professional “e-commerce packaging integration service provider”.

4. The three-level plant with excess capacity has been transformed into a producer. At the same time, there are still a number of companies, factories, and funds that are subject to insufficient production resources due to insufficient orders, and they are effective through the “integrated service provider” and the “share factory” model in the “2.5 factory group” of the cloud carton. This not only satisfies the regional production needs of many small and medium-sized e-commerce, but also meets the demand for orders of spare capacity, effectively achieving the realization of the "separation of production and sales" mode.

It can be said that the "separation of production and sales" mode is a reasonable and effective development mode in the current situation of a large amount of production demand and a serious excess capacity.

Responsible editor: Ge

This article is posted on the website for the purpose of transmitting more information and does not imply endorsement of its views or confirmation of its description.

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