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The Amazon Go is still in the process, and the 146 stores in Beijing have already had the prototype of “Future Supermarketâ€.
Selecting products, scanning product barcodes with multi-point apps, generating electronic shopping carts, online payments, and staff verification represent successful barcodes – the entire shopping process ends. This is April 25, Wumart and its strategic partner Dmall launched a "free purchase" project.
Payment success barcode
The settlement is completed during the purchase process, and it is not necessary to scan the code at the checkout counter. This self-service shopping model launched by Wumei is the first in the Chinese retail industry.
The premise of realizing this model is that Wumei and many points are open at the system level. The multi-point online trading system is grafted to the Wumart offline merchandise and promotion system. Generally speaking, the cash register technology is implanted into the multi-point app. In the realization, customers can freely check out.
According to Xu Lina, a spokesperson for Wumei News, Wumart’s 148 stores in Beijing have already achieved “free purchaseâ€, and 48 Wumei stores in East China will also launch the project.
The cooperation between Wumei Supermarket and multi-point began in 2015. Since the beginning of this year, many of the partners have been the partners of Wumart, taking the fresh food as the entry point and launching the service of two hours, which is similar to the one-hour service concept of Jingdong home and box horse fresh. Since then, more points in the supply chain, commodity management, logistics and warehousing and other systems to match the Wumei supermarket, it is a unique application. The free purchase project is the product of close cooperation between the two parties.
The interface journalist saw in a Wumei supermarket in the South Third Ring Road that the entrance to the supermarket had been advertised for the free purchase promotion, and there were also service personnel who were responsible for helping customers download the app. On the flow bar of the App homepage, the user is also introduced to the free purchase and how to use it. The staff said that as the promotion started, there were not many people trying this business.
Slogan at the entrance to the supermarket
The requirements of the app must be downloaded, and some customers are dismissed from the idea of ​​trying. "There are too many shopping apps on the mobile phone, and the passwords are mixed." A female customer after 90s wanted to try to buy freely, and gave up after learning that she had to download multiple apps and register.
Different from Amazon's new concept store propaganda, "no need to queue, no need to checkout", the "freedom" of Wumei free purchase is not so high.
After the online payment is over, the customer can't go out of the supermarket directly, and the staff at the exclusive checkout counter will check, and the scanned representative will pay the successful QR code and compare it with the goods in the shopping cart. At the same time, the supermarket exports a multi-point electronic display to show all the items purchased. This is not so friendly for consumers who do not wish to expose specific purchases. In the future, Wumart plans to continue to optimize and provide grading services based on the member-level online credit evaluation system.
Free purchase of exclusive channels
In addition to the re-examination, the products currently purchased with free purchase cannot exceed 8 items (SKU). Xu Lina explained that this is to improve the efficiency of checkout and has nothing to do with technology. The number of items is set according to the average number of shopping lots of the regular population. In the future, according to business needs and customer feedback, the number of items can be increased, or even completely released.
An industry insider said to the interface news that the mode of free purchasing is the same as the self-service cash register system. In fact, domestic technology is very mature, but the penetration rate in domestic supermarkets is not high. The reasons are related to many aspects, such as the age of customers. Do not accept self-service cashier, self-service cashier is easy to make mistakes and need to have someone to guide, self-service cashier settlement speed is not as good as manual cashier, and the supervision mechanism is not perfect (such as goods that are not weighed, bar code-free goods are taken away) and so on.
But in the view of Wang Wei, general manager of Anhui Lecheng Supermarket, free shopping is more convenient than self-service cash registers and handheld scanners. According to him, foreign supermarkets have long been popular with handheld cash register scanners. The usual practice is that customers exchange their loyalty cards for handheld cashier scanners. During the shopping process, they select and scan, and the cashier directly at the checkout counter. Settlement can be, this may be a shopping trend in the future, Yonghui Fuzhou Jingbiao store also tried this scanner. However, this direct scanning method is more convenient for users to operate.
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