The furniture industry seeks a new model of transformation and innovation

The furniture market "Golden September and Silver 10" has passed, and according to some manufacturers and dealers, there is no such thing as expected. During the National Day holiday, various businesses frequently launched promotional activities. The reporter learned from the major stores that the merchants’ “discount, free delivery” and other promotional activities failed to attract a large number of guests, and the attitude of the merchants was not optimistic! In the furniture industry situation in 2011, the furniture industry still has not gone out of the downturn for 10 years. Experts analyzed that the furniture industry is facing a new round of reshuffle.

For Chinese furniture brands, the “Da Vinci Incident” has drawn a watershed for the industry, and many first-line brands in the furniture industry have clearly put forward the slogan “Enterprise Integrity Management”. In the post-Da Vinci era, it is particularly important for the Chinese furniture industry to re-enter the road and reshape consumer confidence. At the same time, in today's e-commerce, an emerging channel, how furniture companies are taking a farther and healthier way on this road is being paid attention to by furniture companies.

Although the traditional furniture industry and e-commerce combination model has just developed, but furniture manufacturers have paid attention to and gradually transfer a single traditional sales model, fight for the e-commerce network marketing cake. For furniture companies, the e-commerce cake is delicious. However, enterprises must have a practical model in the field of e-commerce.

Longjiang: E-commerce and direct sales center teamed up

Today's online furniture e-commerce websites are divided into three categories: the first category is based on the website established by the physical store furniture store; the second category is that they have manufacturers and have certain well-known brands, set up furniture online stores, on the one hand, propaganda Brand, on the other hand, is to increase a sales channel; the third category is the industry website platform for independent research and development, and establish mutual cooperation and cooperation with some furniture brands to direct sales online. Among the three modes, the industry is more optimistic about the third. This type of website is generally established by a professional e-commerce team, which is simple, convenient, less invested, and effective. The cooperation between e-commerce and furniture manufacturers is the best combination of two professional fields.

When the reporter visited Shunde Longjiang “Furniture Capital”, the relevant person in charge of the government said that the Longjiang government has been caring and supporting the furniture industry. Furniture companies are developing towards new sales models, all of which are concentrated in the exploration stage. The "Zhongpin Jiabo Furniture Expo Direct Sales Center". Through the government's matchmaking, Zhongpin Jiabo received strong support from the Guangdong Provincial Association of Friendship. It was promoted at the 22nd Longjia Exhibition, and the furniture and home industry generally recognized it. It also signed the “Home Industry E-Commerce Strategic Alliance” with the Agricultural Bank of China. "Agreement to ensure the security and credibility of funds.

Dalingshan: Industry planning is in full swing

At the same time, Dalingshan, a major town in Dongguan, is also strengthening industrial planning guidance, further optimizing and adjusting the industrial structure, and the level of furniture industry clustering has been significantly improved.

Since the beginning of this year, Dalingshan Town has accelerated the formulation of the 10-year strategic plan for the optimization and upgrading of industrial structure; strengthened cooperation with scientific research institutions in universities, and successively held the National Waterborne Wood Coatings Development Seminar and the Dalingshan Furniture Forum, actively creating “Dalingshan Furniture”. "Regional brand; establish a database of furniture enterprises in the whole town, accelerate the establishment of China Furniture Library, Furniture Industry Cultural and Creative Park, China Furniture Museum, Furniture Quality and Technology Testing Center, Talent Training Base, New Materials R&D Platform, E-commerce Trading Center, Planning and construction of public service platforms such as furniture design brand promotion center and furniture information display center; actively applying for the establishment of China Furniture Library and Furniture Museum, and obtaining the qualification of building “China Furniture Library” to upgrade the furniture industry cluster in Dalingshan Town Provide strong support services.