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With the gradual network construction of the Yangtze River Delta high-speed rail, in order to meet the diversified special service needs of the Internet era. At 10 o'clock on the morning of August 10, the mobile payment of the first unified cashier platform of the national railway was successfully launched at Hongqiao Station. In order to implement the national “Internet +†action plan, the Shanghai Railway Bureau introduced the concept of “Internet +†in the high-speed rail business service, and strived to build a second-generation high-speed rail business service with “smart business travel†as the core, and comprehensively enhance passengers’ “eat†Service quality of all links in, living, traveling, traveling, and purchasing.
The high-speed rail station commercial mobile payment was successfully launched, which simplified the passenger payment procedures and brought convenience and benefits to passengers. It is reported that on the day of opening, passengers can use mobile payment to purchase more than 100 stores in Hongqiao Railway Station, and they can get different discounts. In order to facilitate passengers' consultation and experience, on the west side of the waiting room of Hongqiao Railway Station, two “O2O†experience halls were arranged, and staff members were arranged to demonstrate on-site for passengers.
The mobile payment of Hongqiao Railway Station was successfully launched, which opened the service of the “Internet + High-speed Rail Business Travel†service. In the next step, the railway department will promote commercial mobile payment methods in batches at other high-speed rail stations. On the other hand, it is necessary to set up a railway passenger big data cloud membership system. By integrating online and offline member data, we will establish a high-speed rail big data service platform and use the high-speed rail data to extend the railway service. Establish a frequent flyer information database, track frequent flyer consumption and travel habits, and push and recommend railway services in a targeted manner to enhance passenger loyalty and satisfaction. Secondly, providing personalized customization services, members can book VIP services, baggage handling, train meals and other business travel services online, as well as service information such as discount information, travel advice and tips to achieve data in the era of railway big data. Management and precision marketing.
It is reported that the opening of mobile payment is only a prelude to the "new world of Internet + high-speed rail business travel". In the later stage, it will also extend the service for passenger travel, realize railway data management and precise marketing, and launch a customized, more intimate and more personalized high-speed rail. service product. The author believes that with the help of “Internet +â€, in the cultural precipitation of railway quality service, the construction of railway public service system will gradually move towards an intelligent era.
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