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The O2O problem has been discussed, but it has been improved. I have discussed many issues in the past. For example, map entry and self-made content may replace the extensive mode of group purchase, and the QR code service 2 platform determines O2O. In fact, we can see the future of O2O. Of course, new technologies are constantly emerging. Although investors are not very optimistic, it is worth our long-term attention.
Recently I heard that the Tintin offer is also known as a closed loop. I took a hardware device and distributed it. In fact, many people have done this kind of thing for many years. It should not be something new, and the effect is very general. Before everyone thought that O2O was to drain from the line to the offline, I am afraid this will be a misunderstanding. Because there is a big conflict between the indiscriminate Internet diversion and the geographical restrictions of O2O, it will waste a lot of traffic that is not nearby. Although the LBS technology of the mobile Internet has helped this, it is still an improved means, unable to promote the progress of the model, but to dig deep into the value of traffic and users.
So, if you jump out of the traditional O2O thinking to think about O2O, there will still be a lot of new things to do. A US company called FiveStars has just invested $14 million to integrate membership certification and management systems into POS without the need for additional systems or equipment. At the same time, merchants do not have to spend a lot of manpower and financial resources to promote their membership cards, and can directly share the members of FiveStars. The most important thing is that the merchant can directly query the user files and photos in the POS machine, and even develop personalized discounts or promotion plans according to each customer's consumption habits. This is an emerging field that is currently very popular abroad. This kind of O2O is not the same as the usual website drainage. The online data is used for big data management push. Although the website form and recommended form appear, the essence is to draw the line offline, and the line also gives Providing customers online, two-way communication is more healthy, that is, the closed loop of everyone's BB.
In China, the company's Luke Company has also launched a similar smart POS-哆啦, using the payment channel of Epro to launch a credit card device, creating user files in the payment link, and pushing coupons, which have been faintly There is a tendency to have a trend.
The previous O2O, the main purpose is to drain, bring new customers to the store to consume, and this O2O cut through the POS machine is to explore the post-consumer market, in fact, is a POS CRM (Member Management) coupon model. This model tries to find repeat customers from the old customers. This kind of improvement is obviously much better than the one-off purchase. It is important that you don't need bloody discounts. Before the consumption, the market has been chaotic, and there are many types of forms. Consumers are currently overwhelmed. Numerous membership cards, coupons, and loyalty cards carry troubles, and the value of secondary use is not great. For the merchants, because the customer's return rate is unpredictable and has been relatively low, it can only be achieved through extensive distribution. If the CRM system and the magnetic card are adopted, the cost is higher, and if it is issued, it is cheaper. Consumption coupons are not enough for consumers to be more favorable and respectful, especially in management, so that the value of these means is not high.
If all these troubles are solved in the POS card swiping stage, then the meaning of this mode is not only as simple as O2O, but also the meaning of member management. The bank card also solves the problem of identification and differentiation of user identity. Mobile phone registration solves the problem of push channel, and solves almost all problems in one link. From the product point of view, it is already simple to the extreme, does not increase the user's tediousness, just register the phone when you swipe the card.
For the service provider, in addition to the share of the preferential recommendation, the most important thing is to master a big data, and judge the member's preferences and consumption habits through the information of the members in each place, and can be targeted. Sexual push ads. This also enriches its business model, not only limited to the profit of O2O, but also has the attributes of advertising media. From a commercial point of view, it is clear that the profit is more objective. After all, the previous O2O has a big limitation because, in addition to providing discounts, merchants have to provide profit sharing and are overwhelmed. And similar group buying companies are also facing the embarrassing situation of billions of turnover but not profitable.
Therefore, many industries are not without a future, but they are wrong or wrong. If you think about it in a different direction, you can have a new way out. If you go to a few billions and don’t make money, you can only admire perseverance. But it may not be optimistic about the future.
NINGBO HAIFU PLASTIC APPLIANCE CO.,LTD , https://www.hifel.com