Seven Requirements for Food Packaging Design in the International Market

Among the many factors of commodity competition in the international market today, product quality, price and packaging Design are the three main factors.

Among them, there are seven specific aspects of the international market for the overall packaging of goods.

The first name should be easy to remember. The product name on the package should be easy to understand, easy to read, and easy to remember.

Second, printing should be concise. Packaging and printing should strive to be concise. The products that are sold in supermarkets are attractive because they are selected by the customers themselves from the shelves. They can be noticed when customers walk past the shelves and want to take them off the shelves. .

Third, the appearance is striking. To make consumers from the appearance of the package will be able to understand the characteristics of the product.

Fourth, it reflects credibility. Packaging should fully reflect the reputation of the product and enable consumers to increase the trust of the product through the packaging of the product.

Fifth, the color is pleasing. In general, Europeans like red and yellow. High-end merchandise sold in supermarkets uses European fashion colors, which are elegant or nearly white.

Sixth, there must be regional signs. The packaging should have regional logos or patterns of products that make it easy to identify.

Finally, we must be environmentally aware. Internationally, environmental protection is now universally emphasized. For this reason, there are many new and specific regulations on packaging materials in the world. The general trend is to replace plastic and plastic materials with paper and glass. For example, German regulations require China to export corrugated cartons for food packaging to Germany.