See how the business is densely connected to the third and fourth home network

The fierce competition in the home industry is horrifying, and the author has been in the first-line market, which is deeply felt. In the big wave of “going to the countryside”, big and small brands are all in the third- and fourth-tier markets or in the rural market. In a meticulous way, each company's own marketing strategy can be described as omnipotent. In fact, they are all pursuing a goal. The rural market is different from the primary and secondary markets. Some enterprises are laughing, and some enterprises are stunned and ignorant.

The problems in the marketing strategy in the current channel network of the third- and fourth-tier markets are considered to be summarized as follows:

1. The channel "slipping the net" is serious and the hole is too big.

2. The terminal image is different, and the dragon and the dragon are mixed.

3. The network quality is not high and the level is not uniform.

4. The network conflict is serious, and there is more business in one place.

......

In fact, the problems in the terminal network are more than these, the author is simply summarized.

The author believes that in the terminal strategy, "wide network" is a crucial part, but the wide network is not a random network, but is built and optimized according to the standards of its own regional planning and selection of outlets. Perhaps there is a sentence that gives us a little revelation: "To find a prince, you must kiss more frogs." The friend of the author had to pay a girlfriend and more girlfriends at a cost to find an object. He was also naive and author. Speaking: "Brother, I am a large area to cast a small area of ​​fishing." Now think about these two sentences give me more thinking, not feelings but about the network construction, channel management.

In the author's recent work, I found that a company is really quite powerful. Not only is the township network perfect, but the village-level outlets are also beyond the reach of the brand. The brand is a second-line brand, but it can make a first brand in the local area and has to make us ponder. In order to help my business to get all his township network, the author has spent a few days walking around in the township, grabbing the township network. Although my brand is not weak, but because of the high price and network standards, the threshold is higher, the official township agent also let the author pinch the sweat. In fact, the author has experienced it before, but this is a market that has not been operated for a long time. The work of a few days still has results, and there are several township customers who are willing to cooperate.

Walking in the market, I saw the redfire of other companies, the advertisements of other companies, and my heart is full of flavors. In fact, in the terminal investment, the author also went to dig the corners of the distribution of other companies. From the communication with them, the author also learned some operating skills and policies of other companies.

However, the first-line investment promotion has given me a deeper understanding of the importance of the terminal network, and more "experts" believe that "channel wins", "network wins", "terminal wins" and other "speaking words", think carefully I still have some reason to think. Very sad, they are just "flicking" on the shore, just "big things, Xiao Youwei", many times "Standing and not hurting." Perhaps there is a lot of sayings that "the light says that you don't practice the fake style, the light practice does not say silly style, and the practice is true." It is a bit interesting. For this reason, you are also advised that "experts" really go to the market. Experience it.

A period of market distribution and investment work has made me realize a lot of views on the construction of terminal networks, as well as failures, successes, experiences, and changes. The author has done a total of two market operations, a market in a week to basically distribute the entire network, a few townships and one-time divided the dealer's many goods, is now being copied to another market. Many times, the author believes that actually doing the market is to copy the operation of one market "innovatively to another market."

In the construction and layout of the terminal network, the author believes that the following strategies can be used for reference selection:

Carpet attack:

The first step: first scan the terminal market, customer troubleshooting.

The second step: tracking here, select a valid target customer.

The third step: bring the dealer, borrow the dealer, and formally negotiate with the key customers to negotiate, in order to show sincerity.

The fourth step: tracking, negotiation, and signing an agreement to achieve cooperation.

Or another way of thinking:

Finding the target customers and then inviting them to participate in the regional investment conference is actually a conference investment. This operation is a bit like the direct sales operation mode. A little different is that some towns and towns have come to multiple intent customers, which introduces a competitive mechanism, which is often easily reached by the speaker.

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