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Recently, Xiao Xiao, the president of IWC, and his party met with Jean-Daniel Pasche, the chairman of the Swiss Watch Association in Basel, Switzerland. In-depth exchanges were conducted on issues such as the market.
Jean-Daniel Pasche (center), Xiao Xiao (third from right)
According to Swiss Watch Association data, Swiss watch exports in 2017 increased by 2.7% year-on-year, close to 20 billion Swiss francs, and the growth continued into 2018. In January and February this year, the export volume increased by 12.6% and 12.9% . Mr. Pasche said that although Switzerland only manufactures 2-3% of the world's watches, Swiss-made labels occupy 50% of the global market share.
Mr. Xiao Xiao said that the quality of Swiss watches is unquestionable. According to the multi-year sales data of Wan Watch Mall, Swiss manufacturing is the most popular product for consumers. With the development of e-commerce, more and more consumers are willing to buy watches online. As an early cross-border watch e-commerce enterprise in China, Wan Watch has become a Chinese watch consumer with its advantages of rich products and vertical professionalism. First choice for online shopping. In addition, Wan Watch has been deeply involved in the watch industry for many years, has professional experience in the operation of medium and high-end watch brands, and has accumulated rich resources. Van Watch deeply understands the consumer habits of Chinese consumers. Brands cooperating with Van Watch can receive Van Watch's professional brand operation, brand communication promotion, sales across all channels and regions, professional pre-sales and after-sales service, and customs imports. And domestic distribution services, national maintenance and other services have greatly reduced the risk and threshold for brands to enter the Chinese market. At present, Wan Watch has become the preferred cooperation platform for foreign watch brands to enter the Chinese market.
After understanding the contents of the entire watch platform of Mr. Pasche, Mr. Pasche was very interested in IWC's National Watch Repair Integrity Alliance, the famous watchmaker of Mr. Watch. Mr. Pasche said that after-sales service of watches was extremely important for consumers. He has always insisted on doing this. In addition, he also affirmed the implementation plan proposed by Wan Watch to establish the Master Craftsman Academy, and said that if there is a need for assistance, the Swiss Watch Association is willing to help.
According to the data, the overall trend of the watchmaking industry is showing an upward trend. The driving force of the market rebound comes from the recovery of exports to Asia, especially to the mainland of China and Hong Kong. For the development of the Chinese watch market in the next 10 years, Xiao Xiao believes that the Chinese market still has a lot of room for penetration and growth. The next 10 years will continue to grow, and e-commerce channels will be the mainstream growth trend. Mr. Pasche expressed his willingness to recommend and share the multimeter platform to all potential Swiss watch brands or brands that want to enter the Chinese market. He also hopes that the two parties will deepen cooperation in the future and continue to maintain contact.
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