Opportunity to know early: mobile payment application scenario expansion concept stocks welcome good drivers

During the Spring Festival visit, the reporter found that more and more retailers began to use the "Internet +" tools in their operations, and a variety of fast payment methods were applied. In recent years, the rapid development of mobile Internet and smart phones has promoted the development of online mobile payment habits, and mobile payment has penetrated into the township primary market. The mobile payment scenario in the offline field has been greatly enriched, and the payment method upgrade is also changing consumer behavior. The era of “no wallet” will be opened.

Market sinking

The reporter found that Internet payment methods have penetrated into the consumption behavior at the township level. In a supermarket near the town government office in Zouping County, Shandong Province, the owner said that in 2016, a new payment method was introduced. The prominent position in front of the checkout desk is attached to the Alipay merchant's collection QR code, WeChat collection QR code and Baidu. There are many ways to choose the price of the wallet and other types of customers. According to the owner of the store, the store also has a WeChat public account, and specially created the QR code of the WeChat public number, inviting customers to enter the store to scan the code, and will regularly push the store discount information through the WeChat public platform.

The reporter found in the single county of Heze City, and the supermarket cashiers in the township and township mostly supported WeChat payment. The owner said that the continuous payment of the payment tools in the store can provide convenience for customers and gather popularity for the store. The reporter observed that the mobile phone payment in the store is mainly for young people, but there are also middle-aged people around 50 years old.

China Internet (Aiji, net worth, information) network information center experts said that in the field of online payment, after the strong cultivation of the payment enterprise, the payment scene has been greatly enriched, consumers in the restaurant, supermarket, convenience store and other offline stores Using the mobile network payment tool to get used to the initial development, the era of "no wallet" went quietly. The network payment brings convenience to the user in the shopping process, reduces the cost of acquiring the transaction for the merchant, solves the inconvenience caused by the cash management, and enables the offline network payment application to be quickly transmitted. According to the survey data of the China Internet Network Information Center, the percentage of netizens who use mobile payment settlement when shopping online is down to 50.3%. The offline payment application has a strong potential, and the fourth and fifth tier cities reach 43.5 and respectively. 38.0%, the use rate in rural areas has reached 31.7%.

Scene expansion

According to the 2016 Alipay National Bill issued by Ant Financial Services Group, the total proportion of mobile payments in 2016 was 71%. In 2015, this figure was 65%. PC-side payment has shown a downward trend.

In terms of the “per capita payment amount” indicator, Shanghai’s per capita payment amount reached RMB 148,000 in 2016, and it continued to lead, nearly 1.5 times that of 2015. This was followed by Zhejiang, Beijing, Fujian, and Jiangsu. The per capita payment amount in these five regions all entered the “100,000” era. In 2015, only Shanghai reached this level. From the perspective of “the total amount paid in the whole year”, Guangdong, Zhejiang and Jiangsu ranked in the top three.

From the perspective of "mobile payment penetration rate", it is interesting to note that the highest proportion of mobile payments is not the first-tier cities such as Beishangguangshen and Shenzhen, but Tibet. Tibet ranks first with 90% of mobile payments. This was followed by Qinghai and Gansu, far exceeding economically developed areas. The mobile Internet will bring opportunities for consumption upgrades in remote areas.

With the further deepening of mobile payment, the giants have gradually shifted their eyes from online to offline in order to further seize market share. At the same time, the number of stores that accept offline mobile payments is increasing. From chain convenience stores such as the whole family, Christie, Watsons, to McDonald's, Pizza Hut and various fast food restaurants, most of them have cooperated with third-party payment such as Alipay and WeChat.

According to CITIC Jiantou, from 2011 to 2015, the total amount of offline acquiring business in the field of mobile payment was 15 trillion yuan, 21.7 trillion yuan, 29.7 trillion yuan, 38.6 trillion yuan and 48.6 trillion yuan, corresponding to the growth. The rates were 46%, 43%, 37%, 31%, and 25%, respectively. In the next five years, the market size is expected to increase year by year.

Experts believe that offline business accounts for 85% of the total retail sales of consumer goods in the country. The combination of physical merchants and the Internet is a transformation path, and the business logic of the physical retail industry is changing. In the context of changes in payment methods, offline industry entities, traditional e-commerce, hotel airlines, Internet giants, third-party payment, digital entertainment and other industries will face transformation. The development trend of the mobile payment industry includes application scenario expansion, online and offline integration, and creating a new retail model of “payment + marketing” will provide space for the development of physical businesses.

The A-share related concept stocks are organized as follows:

Runxin Technology (39.90 +1.55%, BUY)

Expanded product architecture around the smartphone platform: capacitive touch panel products, mobile payment and identity chip products, smart phone power amplifiers and RF front-end devices.

Zhongke Jincai (38.40 +0.79%, BUY)

The company's mobile application solutions include mobile e-government, mobile finance and mobile e-commerce. The mobile Internet cardless mobile phone payment jointly invented by the company and China UnionPay has obtained a new patent.

Sunyard (19.52 +0.10%, buy)

The company's financial IT hardware products are built around "payment" and "security", and new products developed and launched, such as mobile phone card readers, can meet the mobile payment needs of the "Internet finance" era.

Eastcompeace (13.94 +1.01%, buy)

The company set up a dedicated technical team to use Internet payment, smart card and payment security, mobile payment and NFC as the main technical direction, and constantly explore the market trend.

New Cape (21.54 +2.09%, BUY)

The company's products are mainly used in the near-field payment environment. The standards conform to the Yanlord PBOC technical specifications and mobile payment standards. The company has developed and sold taxi financial payment terminals that meet the technical standards of the transportation industry.

Changjiang Electronics Technology (17.59 +0.00%, BUY)

The company is currently the only manufacturer in China with RF-SIM card packaging technology. The RF-SIM card not only has the function of a normal SIM card, but also has a radio frequency identification function, which can help realize the flash payment function of the mobile phone.

Zhengtong Electronics (16.01 +0.95%, BUY)

The company is mainly engaged in research and development, production and sales of encryption keyboards, self-service terminals, telephone E-POS, public communication terminal products, and automatic identification technology products. At present, the company's ATM encryption keyboard accounts for 36% of the domestic market. In the domestic banking self-service terminal field, the company has also achieved the top three market positions.

Yi Lianzhong (17.27 +3.97%, buy)

The company is a consumer industry application solution provider and a livelihood information service provider. Mainly engaged in the "people's livelihood industry with labor and social security as the core" 1 application solutions and services, the main products and services include software and IC (embedded software), system integration and hardware and technology service outsourcing, people's livelihood information services.