On March 25th, 2017, Xinshen Lin & Sun Lin’s “Birds and Flowers Collection†was held in the fall/winter 2017 China International Fashion Week. Not only fabric buyers and linen enthusiasts come to see the next season's fashion trends , but also designers, buyers, fashionistas, media and foreign fashion circles from all over the country.
CCTV hear the world conference on the new application depth reports: "environmentally friendly fashion linen fabrics, has become the benchmark of fashion."
Innovative in deep-growing linen fabrics, Xinshen has been in the process of leading the trend of linen fashion for seven years. Rooted in traditional culture, inheriting the innovative genes, showing the strong confidence and fashion strength of Chinese linen culture to the people and the world.
New Application linen, founded in 1988, started with silk, linen textile after deep plowing. The development of Xinshen Flax has a deep imprint of Zhenze, Zhenze, China Silk Town, and Chinese linen town. Linen, fashion and natural; silk, traditional noble. Xinshen is based on the integration of linen textiles with the local silk industry, and the integration of silk and linen to expand product innovation.
Xinshen Linen's main line of linen-blend silk and wool fiber fabrics combines the moisture absorption, comfort and health of linen with the warmth and softness of other fibers, allowing linen to run throughout the year. “Looking at the tradition and interpreting nature†is the best interpretation of this conference. "Birds and Flowers Collection" is the linen assembly number that Xinshen represents on behalf of the Chinese silk town.
Since 2011, with the support of the Xinshen Linen China Hemp Textile Industry Association, it has been working with designer Sun Lin for seven years. The secret garden, the wandering nobility, the bird language flower collection... Under the theme of a strong Chinese element, it is an innovative fabric that boldly introduces fashionable design elements. It is a blend of silk and wool fiber blends. It is a fashion frontier that digs deep into consumer demand and leads the trend. From Dalian Fashion Week to Jiangsu Fashion Festival, to Shanghai International Fashion Week, and to China International Fashion Week for five consecutive years, Xinshen promotes linen culture with the help of linen fashion show, further stimulates consumer demand and enhances brand influence. , has achieved industry culture and confidence.
Don't forget your heart, you have to always. New Shen linen fabric dreams + dreams of building a dream, everything is innovating, only to insist on the linen fabric will never change. Li Jianfeng, the chairman of Xinshen, said: "The spirit of craftsmanship has created a new brand culture. This is the soft power of the brand, but it requires hard work and hard work to make every piece of fabric." New Shen linen fabric dream +, just like a few strict harsh perfectionist, the ordinary one meter linen achieve the ultimate, the linen fashion design to achieve the ultimate, the whole flax lifestyle to achieve the ultimate.
The dream of Xinshen linen fabric dreams is far more than this: breaking through the traditional linen textile model, designers dig deep into consumer demand to guide fabric production innovation, introduce more design elements for customized services; consumption upgrades, fabrics follow the upgrade, around Lifestyle makes men's and women's clothing, bedding curtains, accessories and other exclusive fabrics; attract entrepreneurs to create a space to create a space, provide office space, new showrooms, fashion design, proofing and other one-stop services, significantly driving the domestic market linen products Sales; in the background of the cultural industry innovation of Zhenze Silk Town, create a multi-integrated domestic linen culture innovation base integrating linen fabric, maker space, design customization, research and development creativity, cultural tourism experience, etc. Can enter this big ecosystem.
“Fashion is an important part of the new Shenshen industry chain. In the future, Xinshen will further accurately find the match between the cultural orientation of linen fabrics and the consumer groups, continuously enhance the brand culture and create a brand culture atmosphere.†Li Jianfeng depicts The blueprint for the future, “from linen spinning and weaving, to independent fabric design customization, to encourage internal employees and makers to do end product innovation, and then to the ecosystem of the linen village to create a 'fine and full' linen industry chain.â€
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