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Sanfu Outdoor recently released the 2017 annual report, the first quarter of 2018 financial report and the first half of the performance forecast, which can be described as mixed, sending hope and the future: according to the company's 2017 annual report, 2017 revenue achieved 351 million yuan, year-on-year Decrease by 0.53%; net profit attributable to shareholders of listed companies is -12.987 million yuan, a decrease of 136.49% year-on-year; deduction of non-net profit is -1648.47 million yuan, a year-on-year decrease of 149.14%. However, only three and a half years have passed since Sanfo's outdoor listing, the performance has been declining all the time, and the stock price has dropped from the peak of 100+ to the current 18+.
For the first time, the net profit attributable to shareholders of listed companies was negative for the first time. Sanfu Outdoor concluded that there are three main reasons: First, the overall economic environment was sluggish in 2017, the company's main business income growth was weak, and the management expanded various new businesses and increased its own Brand R & D investment; second, large-scale competition organization and outdoor camp project input cost increase; third, labor cost and inventory depreciation reserve increase.
Throughout 2017, the company's outdoor supplies industry revenue realized 334 million yuan, accounting for 95.03% of the total revenue; the outdoor service industry revenue realized 17.4513 million yuan, accounting for 4.97% of the total revenue.
Sanfu Outdoor disclosed that the company's training subsidiary, relying on the parent company's resources and vision, integrates camp educators at home and abroad to provide camp design, construction, training, and operation services to all demanding parties. At the same time, according to the growth characteristics of young people of different ages, combined with outdoor sports elements, it provides outdoor experience education.
The company proposed that in the next three to five years, it will continue to increase investment in research and development, integrate outdoor sports resources, establish an outdoor sports mobile internet platform, and create a professional and international company.
Although the past 2017 performance was not satisfactory, Sanfu Outdoor seemed to be confident in the 2018 performance: On April 27, Sanfu Outdoor (002780) released the first quarter report of 2018, and the company achieved operating income of 98.573 million yuan from January to March 2018. , An increase of 37.33% year-on-year; the average operating income growth rate of the apparel and home textile industry was 19.63%; the net profit attributable to shareholders of listed companies was 1.5332 million yuan, an increase of 151.84% year-on-year. The average net profit growth rate of the apparel and home textile industry was 11.40%, and the company ’s per share The income is 0.01 yuan.
For the first half of 2018, Sanfu Outdoor estimates that the net profit from January to June 2018 will be 2.4 billion yuan-2.63 million yuan, compared with 465 million yuan in the same period last year, an increase of 416%-466% year-on-year.
The company stated that the above forecast was made for the following reasons: According to the relevant product delivery and revenue recognition plan, the company expects the above-mentioned half-year performance range; the company maintains a net profit attributable to shareholders of listed companies for the full year of 2018, a year-on-year growth target of +25 The%-+ 55% interval remains unchanged. In the first half of 2018, the company increased its online and offline sales. The company's stores, major customers, and online sales revenue are expected to increase from the same period of the previous year, resulting in a year-on-year increase in net profit attributable to shareholders of listed companies.
(The article was transferred from 8264 Outdoor Information Network, the copyright belongs to the author)
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