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Since the end of 2016, the price of packaging paper has risen to the present, and its price fluctuations have become more and more frequent, and many companies have gradually withdrawn from the market, making the development trend of the entire paper packaging industry more and more obvious. Many industry companies realize that relying solely on the sale of cardboard will increase their survival pressure and extend to the carton processing process to further enhance their market competitiveness. For example, we are familiar with Rongcheng Paper, Jifeng Packaging and Bingxin Paper. ..., as pointed out by Zhou Chundong, Executive Director of Shanghai Dinglong Machinery Co., Ltd. (hereinafter referred to as "Dinglong Machinery"): With the current situation of this industry continuing, the future paper packaging industry market will basically consist of three systems Type of business.
The first is a large strategic group of companies with a strong scale effect, such as the current domestic Hexing Packaging, Meiyingsen, Jifeng Group, Yutong, Shengda Group, etc. In the continuous expansion of enterprise scale, purposefully choose new production bases or target enterprises for further expansion and cooperation; followed by large-scale paper-making enterprises, gradually extending to the middle and downstream, such as Nine Dragons Paper, Rongcheng Paper, Shanying Paper , Century Sunshine, Jingxing Paper, etc. In addition to their own strong papermaking industry, they also have a certain number of carton companies, and they are still expanding downwards; and then they are equipped with strong equipment, stable personnel, and strong customer relations. Single factories, such enterprises are also numerous in various provinces and cities, basically in many regions have representative regional leading enterprises.
How can paper packaging companies ensure their competitiveness and profitability in the future?
"Each company has its own development advantages and development models. Under the guidance of the general trend, how should our paper packaging companies ensure their future competitiveness and profitability?" Zhou Chundong often discusses such problems with carton enterprise customers . He believes that many carton companies are blindly looking for large customers and large orders. In a sense, this approach is understandable, but we must pay attention to the ratio between large customers and small and medium customers. "While paying attention to large customers, we should further increase the proportion of small and medium-sized customers. Although a large proportion of large customers can reduce the production pressure of the enterprise and ensure the operating rate, but the high-quality short-term singles that account for 60% or more are the real company. The source of profits can reflect the competitiveness and bargaining power of carton companies, and ensure that they can continue to develop steadily in the face of such conditions as paper prices soaring. "
Faced with the multi-customer order structure, many carton companies will consider reducing staff and increasing efficiency, reducing the company's overall cost, etc., but more importantly, it is necessary to improve the company's ability to withstand and take orders under the multi-order structure. This is the real healthy development of the company. Guarantee. Zhou Chundong analyzed that the current trends in land, taxation, environmental protection, and personnel wages will not change in the short term, which means that more and more irregular third-level plants, even second-level plants, will be eliminated naturally. The eliminated companies and the many short- and medium-term orders left behind, the eliminated companies completely withdrew from the market, and the orders flowed to other carton companies, or the eliminated companies transformed into sales, and he transferred the orders to the carton companies with production capacity.
"In the face of this situation, we have to ask the paper packaging company again, do you have sufficient strength to carry 200-300 small and medium-sized customer groups?" Zhou Chundong pointed out that for such a very realistic demand, what kind of production method to choose is very important There is no doubt that on-line production is the most suitable. "The advantage and purpose of the on-line production model is to save the input of site costs (such as land and rent, etc.) and reduce the input of production links (such as equipment and personnel, etc.), to replace labor with machinery, replace skills with intelligence, and replace with the entire line Stand-alone, truly achieve "reduction of staff and efficiency", and finally solve the current puzzles of entrepreneurs, creating more value and survival space for enterprises in the era of low profit. "
How do paper packaging companies choose the most suitable linkage line?
In recent years, the carton printing linkage line has sprung up. However, all machinery factories capable of producing printing machines basically claim to have launched the printing linkage line, but from the perspective of carton enterprises and equipment investors. Zhou Chundong bluntly reminded that once the investment linkage line is chosen, the pros and cons must be weighed carefully and comprehensively. "Enterprises need to ask themselves seriously. The reason why I configured the linkage line is to use it as the core main model for carton production, or because it is too late to supplement production capacity?" He pointed out that for any carton enterprise Generally speaking, to choose to buy the linkage line, it is necessary to have a clear understanding and planning of its production model, product structure, and future development.
At the same time, although many companies have gradually realized that the linkage line has become an inevitable trend in the development of the industry, there are still many misunderstandings about it: 1. Some carton companies are more inclined to nail boxes and reject sticky boxes. With the change and improvement of carton processing technology, more and more carton companies have accepted sticking boxes, and the trend of sticking boxes is becoming more and more obvious; 2. Some carton companies believe that the linkage line is "printing machine + paste box machine". But in fact, the linkage line is a very systematic equipment like the tile line. From paper feeding to the final stacking and packaging, each link is interlocked to form the final high-quality carton; 3. Some carton Enterprises believe that the purchase of the Linkage Line is for mass production. This is a good statement, but it is very limited. The choice of the linkage line is more concerned with the stable and high output efficiency during the high-speed production process. The power of the equipment rack under the multi-order structure can fully complete the total amount of the multi-order structure. The linkage line can not only complete large-scale production at high speed in batches. It can also achieve high-speed and stable production of small and medium orders while ensuring the power of the machine frame and the time for order replacement.
Where is the future of Dinglong Machinery?
"From the perspective of the development trend of the carton industry, the linkage line is inevitable. Under this inevitable trend, who can create more opportunities and achieve higher achievements in this round of waves depends on his own ability." Zhou Chundong threw a loud voice. Every company in the circle of this linkage line has its own way of survival and customer group. As Dinglong Machinery, its long-term competitiveness and influence, and why the industry is talking about the linkage line, It is naturally connected with Dinglong Machinery. Zhou Chundong believes that the formation of this word of mouth mainly stems from three points.
One is Dinglong Machinery ’s own strength and years of technology accumulation. One device can be solved by not only one set of drawings. It involves many processes, materials and details, ranging from a spring to a slotted hole. Dinglong Machinery The continuous precipitation in these aspects is the foundation; secondly, Dinglong Machinery ’s positioning is very clear. Although it has been deposited in the technology of the linkage line for more than ten years, Dinglong Machinery still believes that the enterprise is still very young and needs to be targeted. The first-level, highest-end and most suitable mechanical equipment manufacturers in China, Europe and the United States and Japan are well-suited for technology reference, learning, absorption and digestion. Third, the most authentic feedback from Dinglong Machinery ’s partners. Cooperation with high-quality customer groups often accelerates the improvement and improvement of Dinglong Machinery Equipment. Customers such as Rongcheng, Bingxin, Jifeng, and Shanying have given Dinglong Machinery a lot of professional feedback and put these rationalization suggestions into practice. For the improvement and improvement of equipment, the company's linkage line is getting better and better, and it is more and more popular with customers at home and abroad.
In 2017, Dinglong Machinery's sales performance achieved another bumper harvest, and it has a very obvious increase compared with 2016. On the one hand, the growth of the total turnover, on the other hand, the proportion of the linkage line in the total sales is increasing. high. The large number of orders in hand also made Dinglong Machinery announce early into the full-scale large-scale production mode at the employee meeting of the sixth day of the new year. "For us, Dinglong Machinery, we think very well that there is no problem with survival. The key is that we still have a long way to go in the future, there are many things worth doing, and there are many development opportunities. Go to dig. We have asked ourselves, will Dinglong Machinery choose to enter the capital market in the future, or choose to continue to study in the carton machinery industry? "Zhou Chundong said frankly," We believe that the future market is difficult to predict, we The more important thing is to do well in our research and development, innovation, quality and service, etc., grasp all relevant links, continue to be rooted in the production of the linkage line, and continue to move forward steadily and steadily. Road. "
"I think as long as Dinglong Machinery keeps moving forward, we will not be left behind in this wave and always maintain our leading role in this industry." Zhou Chundong is confident. "Although the entire linkage market is a bit chaotic and the level is somewhat uneven, but this will not prevent us from continuing to move forward, we will still find a customer group that really belongs to us-group companies, large-scale enterprises and high-quality single factories. , Tailor-made for them, providing the most practical, automated and intelligent linkage production solution, promoting the revolutionary changes of paper packaging enterprises in modern production, reducing staff, saving energy, increasing efficiency, adding value through-train service, let our Customers truly experience the power of China ’s intelligent linkage line. "
Information collation: Carton Street
Nantong Zhuoluo International Trading Co., Ltd , https://www.zlhomedecor.com