Home sales start at the end of the year, the breakthrough in innovation is the key

Near the end of the year, the preferential battle for home stores began. In some well-known home building materials stores, the festival has a strong atmosphere, and the words such as profit, discount, and feedback are active in the entire store. Merchants have launched various forms of promotional activities, preparing for the annual final battle. This is undoubtedly a favorable time node for consumers who want to renovate at the end of the year or prepare for the coming year.

Home sales start at the end of the year, the breakthrough breakthrough is the key (image source network)

Until the end of the year, the home store "closed" in advance

Although just entering December, some stores have begun the "end of the battle." On December 3-4, Chengwai Chengjia Plaza opened at the end of the year. At the scene, the Stars Avenue 2010 General Third Army Stone Singing, Beijing-based Alliance 22 brands formed a coalition to offer, the store management also launched shopping. Full of gold eggs, building materials hall to launch a single gift, full amount of gifts such as supermarket shopping cards and other gifts. Liu Yang, general manager of the Chengwai Home Plaza Market Operation Center, said: "The sales of the two-day event reached nearly 100 million yuan, an increase of about 15% over the same period of last year. This is the biggest marketing campaign outside the city before the end of this year. Some brands organize their own alliance activities, but the intensity is not so big."

Similar activities are also taking place at other stores. On December 4th, the home of Jinyuan Store and more than 100 presidents of furniture and building materials brand signed the sale. From 4 pm to 9 pm on the same day, sales exceeded 47 million yuan. According to reports, the event participated in the category, the number of brands, the intensity of discounts, and the high level of enthusiasm of merchants were the first for Jinyuan. Each brand merchant launched a large-scale preferential policy during the event, which is also for the successful completion of this year's results.

In addition to the marketing activities already held, there are many activities in progress. For example, Jimei Home's "Double 12" event, from December 5th to 11th, the consumer can register for the consumer instructor, enjoy the free drip service, and also prepay 10 yuan online to receive "2000". Less 100" coupon. During the event, the “Spike” of furniture and building materials was launched online at 15:00 every day. In addition, Jimei Home's installment services, consumption points redemption gifts and other services are carried out simultaneously. On the afternoon of December 11, the “European EGGER China Banking 20 Years” signing event was held at the Century Home Jinyuan Store. The president of EGGER Overseas Sales and the major brands of EGGER Alliance (Ruyi Furniture, Feimei Furniture, KD Home, Feimei Flooring, Ai Ruisi Furniture, Non-Family Furniture, etc.) were on hand to sign and set up a large-scale Promotions.

The reporter found that the promotion activities of the major stores at the end of the year were short and staggered. In addition to the large-scale promotional activities organized by the store, brand alliances and brand special preferential policies are also carried out at the same time, and in addition to the promotion activities, the special service measures of major shopping malls are carried out at the same time, giving consumers more shopping convenience. From the consumer's point of view, you can choose according to your needs.

Innovation breakthroughs in sales promotion are key

With the survival of the fittest in the market, the competition between brands is becoming more and more obvious, and some improperly-traded sales brands will be slowly eliminated in the “cold winter” market. The dealers who sold cabinets for many years told reporters: "The competition in the home market is mainly concentrated on product price competition, product quality competition, sales service and product competition." He explained that the brand competitiveness is enhanced and consumers tend to be rational. In a market environment, home furnishing companies need to rely on word of mouth, quality, and brand for a long time. The most important thing is to have a good marketing strategy. Innovative marketing has become the yardstick for companies to win in the competition. How to win the attention of consumers in many new brands with novel and unique promotion methods, stimulating consumers' desire to purchase has become a difficult need for businessmen to break through. Promotional innovation is not just a good idea, but more about how to deepen the communication between promotions and products, prices and channels, and consumers.

Consumer purchase tips

Choose the right way to help yourself

In recent years, consumers' shopping attitude has become rational. In addition to price, product quality and service are also important factors for consumers to consider. Merchants' promotion methods are also more rational, in addition to "impressing" consumers on the price, but also from the perspective of services, gifts and so on. Some insiders told reporters: "The market for home building materials is relatively standardized, and price fluctuations are not large. It is basically impossible to cut prices substantially. Consumers are also aware of this. The current promotion is aimed at consumers with consumer demand and willingness to purchase. Therefore, it provides more convenient shopping methods and better service measures, and the household items that are affordable to consumers are more popular.” For consumers, on the basis of determining the purchase category or merchant, they can consider from the service content and choose The discount method that suits you, makes shopping not only affordable but also worry-free.

Pay attention to the delivery cycle

This year's Spring Festival came earlier. On New Year's Day, many factories have begun to arrange holidays and work stoppages. Home building materials generally have a production delivery cycle. For example, the production cycle of cabinets is generally 45 days, and some need to transfer goods from other warehouses. Consumers should pay attention to the cycle when placing orders, arrange the time of delivery to the home, and prevent the long cycle from affecting occupancy and use.

Rational choice of rational consumption

Many consumers do not currently have a request to stay or use, but hope to book in advance with the end of the year discount. It should be noted that although the goods have discounts, it depends on whether they meet their own needs. Some consumers have found that some products are inconsistent in size and style, and the cost of returning goods is relatively high, which is not worth the candle. Consumers can choose the best way and product that suits them according to their needs.

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