Get the favor of the ISPO Global Design Award jury, you need these 5 Tips

The "ISPO Award" is the only authoritative product selection for the global sports industry. It aims to help the industry find the most outstanding sporting goods in terms of product technology, design and performance in the coming year.

Today, we are fortunate enough to invite two insiders to the jury to discuss with us in detail the “best time for participating in sports brand applications” and “the best method for successful selection”.

Each year, the organizing committee will receive more than 500 products to participate in the evaluation, the so-called "details determine the success or failure", let us take a look at how to grasp these details.

"For each company's employees, getting an award seems to be as important as the oxygen we need to breathe daily," says Stefan Ytterborn, founder of the POC. "It awakens every employee's inner working enthusiasm. cell."

With products such as helmets and protectors designed by the company itself, POC has repeatedly won industry awards. Maybe this is related to Ytterborn's identity as a founder. He knows more about what companies need and what their employees need.

Currently, Ytterborn only retains seats on the POC board. Having witnessed the continuous development of the company, for him, the final result is his own heartfelt enthusiasm. Winning the award not only brings more confidence and courage to himself, but also makes the entire team more dynamic and motivated.

Further, being recognized by an independent jury is the most direct marketing tool. "You don't have to boast about it. These allow others to do it for you," he said.

Winning five Tips favored by the jury

Since the POC achieved excellent results in many evaluations, ISPO invited Ytterborn to participate in the ISPO Academy to share face-to-face experiences with everyone. At the time, the topic of his speech was "How to stand out from the ISPO Global Design Awards?" In addition to Ytterborn, we also invited Mr. Martin Willners, senior judge, editor-in-chief of Swedish sports newspaper Sportfack, and product tester.

Through this exclusive interview with the two insiders, we summarized the following 5 Tips to help participating brands win the ISPO Global Design Award:

1, the concept conveyed by the brand itself

"The reason why POC will win a variety of awards, the core factor is that we have established a clear corporate purpose and philosophy," Ytterborn said. The purpose of the evaluation is to show the concept of the company to the public and actively communicate the reasons for developing a product. For example, the concept of POC is: To avoid harm, cherish life, you need a strong protective gear to protect you.

2. Innovation is an essential element of winning

"Don't pick a bland product to participate," Willners said. For him, the selection of what kind of product participation is critical. "The latest and most innovative is the real product that the participating products have."

Technically, material, design style, sustainability, etc. are all aspects that can be innovative.

3, product briefing must be short-cut

For example, under the scenario of sales, the short introduction of people's minds in a short period of time can quickly win the hearts and minds of consumers. "Who? What? When? Why? How to use?" Willners said. "For example, in the production of video of participating products, these problems are the information we want to know through video at the first time."

More than 500 products need the judges to complete the selection within 2 days. Almost all the judges will have similar feelings. Once they saw the product briefings on the right foot, everyone invariably gave the product more points in mind, and the judges were happy to see the refined product introduction. Of course, the humorous and personal style of presentation is particularly eye-catching, Willner told us.

4, keep its promise

Here, Ytterborn wants to advise all application brands “must keep their promises — ensure that the advertised performance is consistent with the actual performance”. If a brand is notorious, even if the effectiveness of publicity is achieved at the beginning, then in the future when the actual and inconsistent facts are found, the damage to the brand itself is fatal.

5. The attention of the CEO and key management is also crucial to the selection

As the ISPO Academy clearly points out: To participate in a certain selection, there must be the attention of the CEO and key management. A high degree of attention can not only increase the enthusiasm of brand participation, but also give the designer a great deal of self-confidence.

"Of course, the goal of every participating brand is to win," Willners said. But with attention, even if the end result is not ideal, companies can still benefit from the entire participation process. Because, for any company, innovation is its core competitiveness.

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