Four successful packaging interactive marketing cases

Brands enter the “new retail” stage, and smart packaging with QR code as the main entrance is gradually recognized by brand owners. They use smart packaging technology to start the battle of interactive marketing. More and more brands are willing to try “one thing”. One yard, obviously, this phenomenon will bring new business to the printing company. In this issue, we have collected some interactive marketing cases of successful companies, and hope to bring some enlightenment to readers.

Wonderful music plays the "Music + Mask" Imagination

The singer's image and QR code are printed on the mask or girdle of the mask. The user only scans the QR code and links to the background of the song to play the corresponding music. As early as July 2016, Qiqi Music has been deeply cooperating with a brand, adding the musical elements of the wonderful music to its products and selling it at Watsons. After 3 months, the brand's daily sales increased from 30,000 yuan to more than 200,000 yuan. The music mask launched this time is the unique product of Qiqi Music, which will still be sold through Watsons. It is estimated that the annual sales will be 8 billion to 10 billion yuan, and Qiqi Music has signed a cooperation agreement with Ali in the Watsons channel. With the exclusive music promotion authorization of Ali. By scanning the QR code and listening to the song, the user can be drained to the unique app of the wonderful music, which can realize further marketing and provide member value-added services.

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