"Explosive models" and "whole" Who can promote smart home landing

HC Security Network News In recent years, the development of smart home market is in full swing, in the just-concluded 2018CES, networking, smart home is still one of the most important hot spots. According to the well-known market research company GfK "The latest global smart home product research report", by 2020, the global smart home market will grow from 40 billion US dollars to 58 billion US dollars in the future, an obvious increase. In the future, the smart home market has great potential for development.

"Explosive models" and "whole" Who can promote smart home landing

The competition in the smart home market is also very fierce. Google, Microsoft, Intel, Facebook and other technology giants have entered the game, hoping to share a piece of it. In China, Internet giants and home appliance giants such as Baidu, Ali, Xiaomi, Haier and Midea have also joined. I hope to establish a smart home standard and build a smart platform.

Based on their own characteristics and understanding of the smart home industry, these companies have chosen different ways of entering and developing different products. They hope to open the door to the smart home market. Xiaobian I classify these different ways and find that these various business models can be divided into two categories: creating “explosive models” and “whole” models. Whether it is the current smart speaker or smart lock, or mobile phones and smart refrigerators, etc. are all in the "explosive models" mode, the company hopes to become a control center for smart homes by creating an "explosive model" The smart home market is on the market; the “whole” model is a model of a full-scenario smart home landing by representing a number of well-known home appliance brands such as Haier, Midea, and Skyworth. What Xiaobian wants to discuss next is to create two different modes: “explosive models” and “whole” models. Which one can promote the landing of smart homes faster?

What is smart home landing?

Before discussing which model can promote the smart home landing, Xiaobian wants to make clear what I mean by "smart home landing". In Xiaobian's view, the so-called "landing" refers to the implementation of the real thing, the smart home landing means that its commitment to the user's concept can be achieved, the value that the user wants to achieve is, I hope to have a simple and convenient home. In Xiaobian's view, this "simple and convenient" judgment should be made by the user. It is not a simple installation of several products, nor is the user passively accepting a lot of products that they do not need, but in the A smart living environment that satisfies the needs of the user, that is, when the user wants a smart kitchen, the smart kitchen can be realized. When the user wants a smart bathroom, the smart bathroom, kitchen and bathroom can be realized. It can also be linked, but it will not impose a smart bedroom on the user. This kind of "simple and convenient" is actually a degree, giving the user the smart life he wants.

How does the “explosion” mode promote the landing of smart homes?

We have clearly defined the "smart home landing" to focus on the analysis of these two modes, who can achieve the smart home landing faster. Let's first analyze the "explosive models" mode, which is illustrated here by the two-year-old smart speakers.

First of all, from a technical point of view, the core technology of smart speakers is speech recognition technology. The core function of the intelligent speaker is to make the machine have similar human voice recognition and dialogue capabilities. Home consumers can use it as a tool for voice networking, which can control the smart home device, such as opening curtains, setting the temperature of the refrigerator, and switching the lights. Let the water heater heat up in advance. The smart speakers are very close to the smart home system we understand. From a technical point of view, smart speakers as the control center of smart homes can be said to stand out in many competitive products.

The performance of the market also illustrates this advantage. In the past two years, major technology giants have placed great emphasis on the development potential of smart speakers, and the market response is also very gratifying. Market analysis company CANalys released a smart speaker report pointing out that global intelligence in 2017 Speaker sales exceeded 30 million units, and it predicts that global shipments of smart speakers will reach 56.3 million units by the end of 2018. Moreover, research shows that 64% of users value smart home control functions, and the main reason for purchasing such products is to use them to control smart home devices in the home.

Then, the performance of smart speakers has been so hot, then can we wait for the market of smart speakers to expand further and then take down the high-tech home of smart home? In fact, things are far less optimistic. It faces several global problems: First, it is difficult to communicate. Although smart speakers solve the problem of the control center, it is difficult to solve the problem of interconnection, which is not only reflected in different product categories, but also between different brands. The incompatibility between different products and brands is not interoperable. This is difficult to solve in the "explosive" mode of smart speakers. It lacks a complete solution that integrates software, hardware and services. This mode wants to realize the whole scene. The smart home experience is very difficult, the amount... After all, the world is not so easy.

How does the “whole” model promote smart home landing?

Then someone will say, since there is no integrated solution, then we will come together with a complete solution. Therefore, Haier, Midea, Skyworth and a number of domestic well-known home appliance brands as the main representative of the company began to build a brand-wide ecological chain, hoping to achieve a full-scenario smart home experience through this model.

Let's take Haier's one-stop smart package solution as an example to see how this model realizes the full scene smart home experience. Haier uses the Internet of Things as a link to connect the kitchens and mirrors in five major spaces, such as the smart living room, the smart kitchen and the smart bathroom, into an interactive control center to achieve the seven major ecosystems of air, water, food, care, safety, health and entertainment. Parallel connection to solve the problem of interoperability of cross-category and cross-brand smart home appliances, to a certain extent, to achieve a full-scenario smart life experience.

But is this really the case? In fact, things are not so good, because the ecological chains of various manufacturers are still not connected and disconnected. If the user wants to realize the needs of creating a "simple and convenient" home, then he can only choose the same brand for all the home appliances, which is a great passive for the consumer. If I like the beautiful air conditioner, But I have to buy Haier's refrigerator? This has made the smart home landing a hindrance. Not only that, but for enterprises, this overall model also means higher competition barriers. Enterprises need to be highly competitive in terms of hardware and software, and have sufficient openness and scalability to achieve .

to sum up

In fact, after all, the problems faced by these two models are similar. They all depend on the compatibility between different products. Although the "whole" model can actually achieve the overall smart life scene between the brands, however, This greatly limits the user's autonomy and feels like being bundled. And this mode of opening the scene with an "explosive model" as the entrance is the same as the IOS system and Android system of the mobile phone, but who can become the powerful and invincible "Android system" in the smart home market? In the case that many giants have already entered the game, and no one is willing to let go of the fat meat of the smart home, the situation of the hegemony is expected to be eaten for a long time. The real "Qin sweeping six countries" is also in the foreseeable future. However, this is not impossible. In fact, as long as the problem of interconnection is solved, which model can achieve the smart home landing.

Editor in charge: Zhang Zequn

Hair Dryer 2300W

It is new latest design 2300W Hair Dryer. it comes with hot and cool function and also comes with hi and low function . so it have dual switch control. that is not comes with other.in today's day and age, it comes with good quality and low price. so all can afford it. From room occupying appliances and pocket-fitting devices, to meters and meters of cables, no home is stranger to any of these.

Hair Dryer 2300W,Fast Blow-Dryer,high-performance blow-dryer,Hair Dryer Diffusers and Blow Dryers

Ningbo Meirou Electric Appliance Co.,Ltd. , https://www.mrhaircurler.com

Posted on