E-commerce escaping, can the physical store of the board rise?

In the past two years, everyone talked about e-commerce, from Tmall double eleven to Jingdong 618, all of which showed the charm of e-commerce. However, with the rapid development of e-commerce, the actual cost is not lower than the physical store. Simply put, if there is no gross profit margin of more than 50%, e-commerce has no way to continue to operate. Especially for the large-volume consumables such as sheet metal, the profits from various kinds of eye-catching inputs have become less and less. At the same time, the exposure of various problems of e-commerce has made consumers chilling, but it also gave the physical store a chance to breathe and the power of counterattack. So how can a plate store really rise and how does it rise?

E-commerce power is weakened, and physical stores can be multiplied?

In a practical sense, physical stores are not defeated by e-commerce, but they are lost at non-uniform prices. There are differences between online and offline prices. The better online sales, the more offline stores are. This shows that price advantage is the key factor.

Focusing on the current major e-commerce platforms, whether it is Alibaba, JD.com or Amazon, they have encountered bottlenecks without exception. The ceiling is the ceiling, the profit growth tends to slow down, the market demand is almost saturated, and the price war is very rampant. So, isn’t it abandoning e-commerce, and the physical store can take advantage of it?

Xiao Bian does not look like this. As we all know, e-commerce is the product of the 21st century. It is convenient, fast and effortless. It is definitely superior to traditional physical stores. It can be seen that online sales are not without merit. Especially in the sheet metal industry, online inquiry for offline purchases, eliminating the problem of consumers rushing away but not having goods, etc., can create profits for them.

What is the strategy of winning the market in the physical store?

In the future, the target companies will strive for 80 and 90. If they are born, they will not lack material or product. What they need is a kind of “care”. This is what we call enterprise advantage. Change from "price" to "service."

Simply put, the homogenized products will become less and less competitive in the future, and only those physical stores that offer users a unique experience will stand out. If the plate enterprises are no longer constrained by e-commerce, do offline services, and provide consumers with a place for experience, then the culture, innovation, experience and feelings of the company will be useful, and the physical store will be able to get rid of the trend.

China Wood Industry Network Xiaobian believes that the e-commerce advantage is irreparable, but the rest of the heat still exists, the power of network promotion is still very strong, and the physical store can be complemented by the intimate service of retaining customers, "e-commerce + physical store "The marketing model may be the way for sheet companies to go.

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