Dong Yi Ri Sheng Chen Hui: Just do the best for a simple goal

Chen Yi, Chairman of Dongyi Risheng

If there is anyone in the home improvement industry who can reminiscent of the words "quiet, peaceful", then Chen Yi, the chairman of Dong Yi Risheng, feels like he is from the appearance of the company he created. Heavy. The practical people tend to pay attention to the details, from the various humanized thinking of the management enterprise to the cooking of the family, which reflects the most essential aspect of a person.

Chen Hui and his wife, Ms. Yang Jin, are well-known entrepreneurial husband and wife files in the industry. One is proficient in professionalism, one is good at management, and each of them has their own strengths. They have crossed the waves for more than ten years and finally will be the brand of Dongyi Risheng. Pushing the highest peak in the home improvement industry. Chen Hui’s entrepreneurship is inseparable from his family and life. Looking back at the past, Chen Hui said that his most satisfying thing is that he combines his ideals, family, profession, means of livelihood, hobbies and interests. .

Just do the best for a simple goal

The current "four little dragons" in the home improvement industry are household names. Dongyi Risheng, Yuanzhou, Longfa and Kuoda were the first home improvement companies founded in Beijing. Dongyi Risheng became the big brother in the industry.

Borrow a famous saying: Successful companies have their own similarities. Some of the home improvement companies that opened in the popular market in the past were all based on the great opportunity to start housing reform in the 1990s, and most of these companies were from work-building projects. The national policy began to tilt towards the architectural decoration industry, and the first batch of people who seized this business opportunity have developed rapidly.

At that time, Chen Hui had just arrived in Beijing to do tooling, but his personality made it. He did not like to do public relations for public relations, because there are too many places for public relations projects. He smiled and said that he used to want to do civilian products, such as soap, because "no public relations, but also able to make their own brand, can continue to accumulate, can have a good reputation." However, the idea of ​​making soap products has not yet been implemented, and the opportunity of home improvement has already taken the initiative. At the beginning, the workers in the tooling asked them to make home decoration for others, and then the friend of Party A found Chen Hui to do the home decoration. He realized that the market demand began to expand.

In 1997, Dongyi Risheng Decoration Co., Ltd. was incorporated and won the praise of customers in the first year. On the one hand, due to the publicity in place, on the other hand, Chen Hui’s personality is very practical and simple, in his own words. It is "to do one thing and do your best". In the first year, although Dongyi was applauded by the client, he still lost money because the profit point was set too low. Chen Hui has always said that he did not have a very ambitious goal from the beginning, but simply thought that there would always be a return to doing a good job. In this way, Dong Yi Risheng entered a smooth sailing under the concept of excellence. year.

I have secretly questioned the investment factory.

In 1997, Dong Yi Risheng took the lead in proposing and implementing the “eight-level quality assurance system”;

In 1998, the first to develop an electronic quotation system;

In 00, the first to establish a home improvement design institute;

In 2001, an international interior design team was established;

Dong Yi Risheng's home improvement concept continues to lead the trend in the industry, which is a stage of its rapid development, which is the first peak stage of Dongyi's career.
In 2010, Chen Hui put forward the concept of “organic overall home decoration”, referring to the organic whole home decoration, and had to say that Chen Hui was proud of the Dongyi Risheng world-class wood production factory. The factory was established in 2007 and initially invested nearly 300 million and is still growing. The industrialized assembly line, the style material and the matching woodwork products can realize the concept of organic whole home decoration.

The factory of Dongyi Risheng is considered to be different from the logo of other home improvement companies, but at the beginning of its creation and even for a long time, Chen Hui “feel that investing in the factory is a mistake, but this kind of mistake is beneficial.” 06 In 2007, Dong Yi Risheng's reform year, unprecedented pressure came to the fore. Chen Hui made big decisions, which brought great problems to the company, such as performance losses and cargo backlogs. He stayed in the factory for three. During the year, I devoted myself to the construction of the factory. At that time, what he was thinking about was, "Maybe I will bring the company to the quagmire."

Later facts made Chen Hui's pressure to be gratified. Dongyi Risheng's products have been widely recognized. With the world-class factory, the competitiveness of the bulk business has been greatly improved, and the B2B business has developed rapidly and the growth rate is very fast. Soon after, it signed with Hong Kong's China Resources Land. The deep cooperation agreement, while the company's ability to innovate has also been strengthened.

Sometimes the change in history is simply because a decision has been made. Although Chen Hui said that he had regretted the opening of the factory for a short time, because he took up a lot of cash flow, the situation brought to the company, his own hard work and pressure, and if he did not invest in the factory, Chen Hui would use the funds to buy a real estate company. Or merge with another company, perhaps Dong Yi Risheng today is not the case. However, Chen Hui is not a well-informed person, and his "æ‹™" just shows his vision.

With the core of the factory, the company's strategy development, planning implementation capabilities, and seeking business model changes have been further improved. It can be said that the factory opened the second decade of Dongyi Risheng.

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