Asian Sporting Goods Show Build Outdoor Alliance Date:2016-07-11 17:50
The 2016 Asian Sports Products Summer Show held in Shanghai recently held the core idea of ​​further deepening the outdoor + and presented the outdoor enthusiasts with a real vision of cross-border integration and the building of a sports lifestyle. Among them, a major highlight of cross-border cooperation is the outdoor sports leader GORE-TEX brand announced its in-depth cooperation with Tmall, and formally established the GORE-TEX|TMALL outdoor alliance, aiming to adopt Tmall, an influential power in China. Business platform to create a GORE-TEX outdoor alliance that is both professional and experiential.
With the rapid development of Internet e-commerce, the outdoor market landscape of the Chinese market is constantly changing. This strong alliance has opened up new areas and models for the development of the outdoor industry, bringing outdoor sports closer to a wider range of enthusiasts. During the ISPO period, Gore first attempted to integrate outdoor resources and launched a series of activities on the Lynx Online platform: GORE-TEX brings a number of high-end outdoor brands to provide more professional and rich outdoor product choices, and consumes products and services. Provide a brand new experience; combine outdoor training institutions and outdoor event organizations to provide opportunities for participating in outdoor event experiences and training; hire outdoor industry leaders, senior coffee guests to share outdoor experiences, and preach about outdoor knowledge. For example, Gore's outdoor camp experience, Gore's outdoor training class, and so on, provide opportunities for fans of outdoor dreams to participate.
The 2016 Asian Sports Products Summer Show held in Shanghai recently held the core idea of ​​further deepening the outdoor + and presented the outdoor enthusiasts with a real vision of cross-border integration and the building of a sports lifestyle. Among them, a major highlight of cross-border cooperation is the outdoor sports leader GORE-TEX brand announced its in-depth cooperation with Tmall, and formally established the GORE-TEX|TMALL outdoor alliance, aiming to adopt Tmall, an influential power in China. Business platform to create a GORE-TEX outdoor alliance that is both professional and experiential.
With the rapid development of Internet e-commerce, the outdoor market landscape of the Chinese market is constantly changing. This strong alliance has opened up new areas and models for the development of the outdoor industry, bringing outdoor sports closer to a wider range of enthusiasts. During the ISPO period, Gore first attempted to integrate outdoor resources and launched a series of activities on the Lynx Online platform: GORE-TEX brings a number of high-end outdoor brands to provide more professional and rich outdoor product choices, and consumes products and services. Provide a brand new experience; combine outdoor training institutions and outdoor event organizations to provide opportunities for participating in outdoor event experiences and training; hire outdoor industry leaders, senior coffee guests to share outdoor experiences, and preach about outdoor knowledge. For example, Gore's outdoor camp experience, Gore's outdoor training class, and so on, provide opportunities for fans of outdoor dreams to participate.
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