Application of Art and Calligraphy in Packaging Design

China's calligraphy art has a long history, a long history tradition, and the unique beauty of the East. There are many book lovers in various historical eras. The form of the book body is very rich. It has been more than 2,000 years of history. In the treasure chest of world culture, they have radiated brilliant light. As a national traditional art calligraphy, it will further exert its service function to enrich people's material needs. In the process of the evolution of calligraphy history, the artistic style of the book body gradually formed the "five bodies" that are true, grass, sly, priest, and line. Through the strokes of Chinese characters themselves, different characters are used to compose endless Chinese characters. Because Chinese characters written in calligraphy have already been pursued for beauty in composition, they have high aesthetic value and artistic characteristics. With the development of the times and the progress of science and technology, in the field of calligraphy art, there are not only a variety of book bodies, but also the use of art characters as a form of expression in calligraphy, which is also widely used in practical art and visual design. It has become the sixth body after the "five bodies" from the true, the grass, the skeleton, the priest, and the line. The art characters have their own advantages. They are neat, standardized, and well-formed. In many visual designs today, especially commodities. The packaging art characters have been widely used, such as the famous series of cigarettes, famous wines, foods, cosmetics, and tea packaging. The combination of various calligraphy fonts and art fonts in the design reflects the vividness and liveliness of the works. The perfect use of artistic characters and calligraphy fonts makes the design packaging visually smart and dignified. It is also inflexible in form. It imparts visual impact on information communication and can attract people's attention and have more Chinese characteristics.

Textual decoration and beautification have been formed in ancient China. For example, some containers are also ancient packaging devices. We learned from the literature on the study of unearthed cultural relics that the royals and nobles of the Zhou Dynasty received rewards for their recognition of merit, even in When weddings and funerals are celebrated, they like to make bronze wares. They use bronze inscriptions or sculpted on bronze wares as memorials. These inscriptions are ingenious and are written in a decorative way. In the Qin and Han dynasties, in addition to the popular seals and wood slips, Qin's stone carvings and stone carvings on the Chinese tablets were also well-developed. The materials that were written before the paper was invented were gongs, bamboo pieces, wood chips, and "wood slips" woven from bamboo wood chips.

The fonts used in Qin and Han dynasty are Daxie, Xiaoyan and Lishu. These are reflected in unearthed artifacts, and these fonts are also widely used in our packaging designs today. Xiao Tong is said to have been developed by Li Si and is very popular in the Qin Dynasty. In the Han Dynasty, it was easier to replace Lishu as a common script because Lishu was relatively simple. However, it was not the standard official script that was most popular at the time, but the so-called “eight-point book” which used to wave like a wave.

The Artistic and Artistic Conception of Calligraphy and Art. Han Yu, the great calligrapher and thinker of the Tang Dynasty, mentioned in the book theory that the study books must be dedicated to the refinement of the law. Han Yu said: "You can cleverly put wisdom into your heart, and you should not be afraid of it. After the gas is finished, the god will defend the body, although the foreign object will not be glued to the heart.The urn, pipa, pimple, and soup will rule the world, and the retired spear will shoot and the ruling will cure the cattle. The division will cure the sound, the flat lice will treat the disease, and Pills, Qiu Zhiyi, and Bai Lun's wines are always enjoyable and enjoyable. For those who work outside Fumu, they do not create their own churches, and they don't care for others.” The real origin of "Zhuangzi" is "individuality, but it is condensing in God." Han Yu first emphasized the word "professionalism". He took ancient politicians, big musicians, big medical scientists, and big artistes as examples. Fully explained that the treatment of their own professional must be "better lifelong happy." In addition to the use of loyalty, in addition to the refinement of the law, but also in the appearance of the book, extralegal meaning. China has always had the saying that “painting and painting are of the same origin” because our country’s writings are not different from paintings in terms of their origins, and are mostly products of imagery thinking. This kind of visual language is just like what is said in the Preface to the Shuo Wen Jie Zi: “Close to everything and far from everything.” As for the creation of the art, it is more important to observe things. Our ancestors created brilliant The Chinese characters, as the inheritors of Chinese culture, combined with the painting art to create the artistic fonts that are widely used today. And it is used in our visual life today, but the tools it writes are different in shape. For example, writing fine art characters is usually written in flat strokes, but as long as you are devoted, art characters can become the sixth kind of calligraphy. There are expressions.

In today's art academies, students not only have to practice calligraphy, but also have a required course for the design of art characters. Chinese characters and art characters are based on the type of printing, the black body, and the calligraphic, scriptural, official scripture, Weibei body, and script. , and then a new type of artistic processing and artistic creation. Since its inception, its scale has expanded to more than thirty kinds of fonts, such as round heads, artisans, amber bodies, advertising bodies, poster bodies, and cloud clouds. The art characters embodies its strict science and high degree of accuracy. Sex, it follows the development of Chinese characters and strengthens the aesthetic and practical functions. Teaching practice shows that calligraphy and art characters are closely linked with each other because the formation of art characters is also a product of history. In the Cultural Revolution of the 1970s, people used to read the slogans and political propaganda written in “New Wei Style” everywhere. Posters and art characters can also be written like calligraphy. In today's typographic typography, there is a type of font called 楷 。. It is the hand of Mr. Ren Zheng, the late famous calligrapher from Shanghai. In his lifetime, Mr. Ren wrote a standard 5 to 6-kilogram font that was entered into a computer font. Of course, the characters in the font are modified and belong to the category of art.

In the form of calligraphy art, "beibei" and "tie" are a model for people to learn excellent calligraphy. The inscription records the long history of the Chinese nation for thousands of years. From the point of view of calligraphy, it is also like the ink of the ancestors' calligraphers. Since it is more difficult to preserve ink for thousands of years, most of what we see are the calligraphy works that are printed on the tablets, such as the national treasure level “Suihua Getie”. Is the best example. The process of transforming from ink to stele is not the process of “writing and writing” on the stele stone, but also carved by the carving craftsman. The process of making the stele stone is a process of copying using the principle of art characters. It does not seek anything else. , strive to be true to the original flavor and charm of ink. Therefore, the contribution of art characters to the Chinese calligraphy art is indispensable.

The art of calligraphy brings to people the rich and varied art and commercial prosperity. At the same time, the art also highlights the function of calligraphy as a commercial display. If today's commercial packaging display fonts are Songs, black body, etc. enrich our sight. It will become lifeless. Only when the calligraphy styles of various schools are used in the field of commercial packaging can the Chinese culture be shown to be profound and profound. It is also a pleasure and joy for people's vision. The emergence of art characters has been happening for thousands of years. However, it is only now that it has really used it to display Chinese culture and to silently contribute to the promotion of the Party’s principles and policies. It also provides convenience for people’s material and cultural enjoyment.

Therefore, calligraphy art and art characters have been taken seriously by the design community in recent years. Some excellent packaging design works have been born. These works not only bring visual pleasure, but also allow us to appreciate the beauty of the artistic expression of Chinese characters. Art collection significance. Calligraphy art has been enlightening since ancient times, enriching the inspiration of our designers, and drawing on the endless charm of Chinese calligraphy from their work and wisdom. (Shanghai Institute of Art, Curran)

Source: Shanghai Packaging